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Typography Exercise 
The student will use their knowledge and skills associated with typography to create two small pieces of artwork where the main focus is the typography decisions made using famous quotes.
Rubric Code: NXB4AAA
Draft
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Typography Exercise
  Poor

2 pts

Fair

4 pts

Average

6 pts

Good

8 pts

Excellent

10 pts

Use of Color/Value

Piece #1- Artist Quote

Poor

The student made poor choices in regards to color, or did not consider proper use of color at all.
Fair

The student made fair choices in regards to color. Use of a specific color combination would have made the artwork stronger.
Average

The student made average choices in regards to color. A color combination or scheme was used throughout most of the piece.
Good

The student made good choices in regards to color. A color combination or scheme was used throughout most of the piece.
Excellent

The student made excellent choices in regards to color. A color combination or scheme was used throughout the entire piece.
Use of Color/Value

Piece #2- Quote from Anyone Famous

Poor

The student made poor choices in regards to color, or did not consider proper use of color at all.
Fair

The student made fair choices in regards to color. Use of a specific color combination would have made the artwork stronger.
Average

The student made average choices in regards to color. A color combination or scheme was used throughout most of the piece.
Good

The student made good choices in regards to color. A color combination or scheme was used throughout most of the piece.
Excellent

The student made excellent choices in regards to color. A color combination or scheme was used throughout the entire piece.
Quote Used

Piece #1- Artist Quote

Poor

No quote by an artist or designer was used.
Fair

The student used a company slogan, not a quote.
Average

The student choose a quote, but it has nothing to do with art or design.
Good

The student choose an appropriate quote and integrated it into the design.

The student DID NOT include the author's name.
Excellent

The student choose an appropriate quote and integrated it into the design.

The student included the author's name.
Quote Used

Piece #2- Quote from Anyone Famous

Poor

No quote by any famous person was used.
Fair

The student used a company slogan, not a quote.
Average

The student choose a quote, but it is neither inspirational nor uplifting.
Good

The student choose an appropriate quote and integrated it into the design.

The student DID NOT include the author's name.
Excellent

The student choose an appropriate quote and integrated it into the design.

The student included the author's name.
Typography

Piece #1- Artist Quote

Poor

The student did not consider any of the information regarding typography in this artwork.
Fair

The student made poor decisions when considering typography.

The student considered only 1 of the 4: size, font, readability, and style.
Average

The student made average decisions when considering typography.

The student considered 3 of the 4: size, font, readability, and style.
Good

The student made good decisions when considering typography.

The student considered 3 of the 4: size, font, readability, and style.
Excellent

The student made excellent decisions when considering typography.

The student considered: size, font, readability, and style.
Typography

Piece #2- Quote from Anyone Famous

Poor

The student did not consider any of the information regarding typography in this artwork.
Fair

The student made fair decisions when considering typography.

The student considered only 1 of the 4: size, font, readability, and style.
Average

The student made average decisions when considering typography.

The student considered 3 of the 4: size, font, readability, and style.
Good

The student made good decisions when considering typography.

The student considered 3 of the 4: size, font, readability, and style.
Excellent

The student made excellent decisions when considering typography.

The student considered: size, font, readability, and style.
Layout

Piece #1- Artist Quote

Poor

The student used poor judgement in NOT considering the overall layout at all.
Fair

The student used fair judgement when considering the overall layout of the artwork.

Spacing and size were not considered at all.
Average

The student used average judgement when considering the overall layout of the artwork.

The spacing AND size needed to be considered further.
Good

The student used good judgement when considering the overall layout of the artwork.

The spacing OR size needed to be considered further.
Excellent

The student used excellent judgement when considering the overall layout of the artwork.

The spacing and size is appropriate, leaving the quote as the focal point.
Layout

Piece #2- Quote from Anyone Famous

Poor

The student used poor judgement in NOT considering the overall layout at all.
Fair

The student used fair judgement when considering the overall layout of the artwork.

Spacing and size were not considered at all.
Average

The student used average judgement when considering the overall layout of the artwork.

The spacing AND size needed to be considered further.
Good

The student used good judgement when considering the overall layout of the artwork.

The spacing OR size needed to be considered further.
Excellent

The student used excellent judgement when considering the overall layout of the artwork.

The spacing and size is appropriate, leaving the quote as the focal point.
Background

Piece #1- Artist Quote

Poor

The student used poor judgement on the creation of the background.

There is not background included.
Fair

The student used average judgement on the creation of the background.

The background does tie to the quote but is sloppy or incomplete.
Average

The student used average judgement on the creation of the background.

The background does tie to the quote but is sloppy or incomplete.
Good

The student used good judgement on the creation of the background.

The background is nicely done but does NOT tie to the quote.
Excellent

The student used excellent judgement on the creation of the background.

The background ties nicely to the quote.
Background

Piece #2- Quote from Anyone Famous

Poor

The student used poor judgement on the creation of the background.

There is not background included.
Fair

The student used average judgement on the creation of the background.

The background does tie to the quote but is sloppy or incomplete.
Average

The student used average judgement on the creation of the background.

The background does tie to the quote but is sloppy or incomplete.
Good

The student used good judgement on the creation of the background.

The background is nicely done but does NOT tie to the quote.
Excellent

The student used excellent judgement on the creation of the background.

The background ties nicely to the quote.





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