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iRubric: Marketing (Print Advertisement) rubric

iRubric: Marketing (Print Advertisement) rubric

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Marketing (Print Advertisement) 
Marketing (Print Advertisement)
You must create a print advertisement for a new or improved product. to be sold in the DECA school store. It must have all of the elements as described in section 20-1 and 20-2 of your textbook. At a minimal you must provide the five elements of a print advertisement which include the following: a. Headline, b. Illustration, c. Copy, d. Signature and e. Slogan. You can create a jingle for your Ad, for extra credit.
Rubric Code: NX85C44
By maych74
Ready to use
Public Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: (none)

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  Poor

Lacking Control

15 pts

Fair

Minimal Control

19 pts

Good

Sufficient Control

21 pts

Very Good

Consistent Control

23 pts

Excellent

Full command

25 pts

Ideas
25 pts

Print Advertisement must address all components and steps as described in Chapter 20 including a Headline, Illustration, Copy, Signature, and Slogan. It must also answer the who, what, when, where, and why questions.
Poor

Print Advertisement does not answer all of the questions. At least three of the elements are missing. You do not have all five of the elements of a print advertisement.
Fair

Print Advertisement answers most of the questions but is not specific enough.
Good

Print Advertisement answers most of the questions but is vague in specifing the informatin and is not enouth for full crediet.
Very Good

Print Advertisment is clear, but needs to be expanded.
Excellent

Print Advertisement does address all components and steps as described in Chapter 20, and answers the who, what, when, where, and why questions. All information is specific.
Organization
25 pts

Overall organiztion of the print advertisement is clear, and the color used is engaging for the product.
Poor

You don't have a clear sequence, introduction, conclusion, or transitions. The color scheme according to chapter 20 is not engaging for for the product.
Fair

Your sequencing is not complete. You may be missing an introduction or conclusion. The color scheme according to chapter 20 is somewhat engaging for for the product.
Good

You have a generally clear sequence of ideas. Your introduction and your conclusion are clear. You use transitions to link parts of your paper. The color scheme according to chapter 20 is engaging for for the product.
Very Good

You have a logical sequence of ideas. Your introduction and your conclusion are complete. You use a variety of color for your product according to Chapter 20 and the color scheme according to
Excellent

You have a logical sequencing of ideas and supporting details. Your introduction and conclusion are engaging. Your choice of a color scheme for your your Advertisement is exceptional and exceeds the standards or color as stated in chapter 20.
Style
25 pts

Controlling language to engage the reader. Persuasive in tone.
Poor

Your language and tone don't engage the reader. You don't have a writer's voice. Your sentences aren't varied.
Fair

Your language and tone are engaging some of the time. Your word choice is too simple or repetitive. Your sentences aren't varied enough.
Good

Your word choice is mostly engaging. You have some variety in sentence structures.
Very Good

Your word choice is engaging and you have a distinctive writer's voice. Your sentences vary in length and structure.
Excellent

Your writing is engaging and shows an outstanding writer's voice. You have a lot of variety of sentence structures.
Mechanics
25 pts

Control of sentence formation, usage and mechanics.
Poor

Your errors in punctuation and grammar make your meaning unclear.
Fair

Some of your errors in punctuation and grammar make your meaning unclear. Advertisement lacks clarity.
Good

You have generally correct sentences and mechanics. Your errors don't interfere with your meaning. Advertisement lacks some of the qualifications as listed in the criteria stated.
Very Good

You have consistent control conventions. Errors are minor and don't interfere with your meaning. Advertisement is generally prettygood, but not exceptional as it does not cover a full page.
Excellent

You have full control of conventions. You have infrequent, if any, errors. Your Advertisement is exceptionally clear and is at least a page or more and has exceeded all of the criteria for this assignment.



Keywords:
  • News Release



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