10 pts
8.5 pts
7 pts
6 pts
Photos, cutlines, copy and sidebar information are all on the spread
Spreads need interesting headlines and fact-filled subheads. Headlines should follow the guidelines on the yellow edit forms.
A good spread has an obvious dominant image and enough other photos to tell the story. The dominant should be an awesome picture.
All of the photos and/or graphics on the spread must be linked.
Every photo must have a caption and captions should follow these rules: 1st sentence in present tense, telling what's happening; 2nd sentence past tense, adds to caption; 3rd sentence is a relevant quote.
Every spread needs at least one block of copy to tie the spread together. Copy should be in past tense and have an adequate number of quotes and facts.
Every spread needs at least THREE sidebars (related and/or supplemental). All sidebar material is on the spread.
Good quotes are the heart & soul of a good spread. An A spread has great quotes, not silly or fact-only quotes.
Copy style applied. Caption style applied. Styles have not been altered.
Spreads should be error-free including spelling, grammar, stylebook mistakes.