iRubric: Target Market and Elevator Pitch rubric

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Target Market and Elevator Pitch

In this assignment, students are expected to research and determine a target market for their "final event" as well as creating an elevator pitch that clearly outlines this event and the outcomes.

Rubric Code: LXW5AAA

By mhaskins

Draft

Public Rubric

Subject: Business

Type: Assignment

Grade Levels: Undergraduate

Enter rubric title
	Poor 1 pts	Fair 3 pts	Good 5 pts
Content	Poor The paper shows a lack of understanding of the parts of a target market analysis. Your Charity/Not-for-profit partner would be insulted and send you back to the drawing board.	Fair The paper shows understanding of the parts of a target market analysis. Your Charity/Not-for-profit partner would find this report useful, but ask you to go back and rewrite 1 point	Good The paper shows a clear understanding of the parts of a target market analysis. Your Charity/Not-for-profit partner would find this report useful and to the point.
Organization & Structure	Poor Unprofessional presentation and the three main parts of the report - event product, market segmentation, opportunities - show little research and an no significant attempt at analytic skills. Your Charity/Not-for-profit partner is sending you back to the drawing board.	Fair The document is mostly professional looking and the three main parts of the report - event product lineup, market segmentation, opportunities - show research and some analytic skills. Your Charity/Not-for-profit partner has to ask how the three main parts inform each other.	Good The entire document is professional looking and the three main parts of the report - event product lineup, market segmentation, opportunities - show thorough research and analytic skills. Your Charity/Not-for-profit partner can see how the three main parts inform each other.
Resources Cited Footnotes	Poor No sources attempted.	Fair Most sources cited were up-to-date and relevant. Some web links are inactive	Good All resources cited were up-to-date and relevant All web links are active hyperlinks.
Elevator Pitch	Poor The Event Planner does not adequately summarize their event into an elevator speech	Fair The Event Planner summarizes their event into an effective elevator speech.	Good Group succinctly and successfully The Event Planner summarizes their business into a captivating elevator speech.