iRubric: Interview Assignment rubric

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Interview Assignment

Creative Writer

Marketing Foundations 2

Rubric Code: LX5367A

By BCITRadio

Ready to use

Public Rubric

Subject: Business

Type: Assessment

Grade Levels: Undergraduate

Enter rubric title
	Unacceptable 0 pts	Poor 2 pts	Fair 3 pts	Good 4 pts	Excellent 5 pts
Style Technique 15 %	Unacceptable - inadequate variety of style techniques (majority one particular style) - basic elements - inagdequate variety of categories (no psa's, no promo's)	Poor - minimal variety of style techniques (i.e. 2-3 different syles) - minimal variety of categories of ads included	Fair - adequate variety of style techniques (i.e. 3-4 different styles) - adequate variety of categories of ads included	Good - complete variety of style techniques - complete variety of categories of ads	Excellent - creative and effective ads with superb scripts in device, dialogue, multi-voice and slice of life - depth in variety of style techniques with some excellent blending of techniques to build a unique delivery
Appeals/Persuasion 20 %	Unacceptable - in adequate variety of appeals - basic attention to script development leading from Feature/ Benefit/Persuasion (F/B/P)	Poor - vague appeals - lack of F/B/P context for client/Evo target - attempt to expand appeals though improper or minimal development in script	Fair - adequate variety of appeals - somewhat intuitive approach to development of F/B/P - missing some key elements of ideas not fully developed	Good - a strong variety of appeals with some sophisticated blends - beneficial F/B/P to grab attention and appeal to Evo target - capable psychological and sensation scripts	Excellent - outstanding ability to synthesize client info into sharp F/B/P - outstanding in all appeals, especially: psychological non-ad sensation (5 senses) Suess
Creative 25 %	Unacceptable - no attempt at T.O.M - no attempt to in Broca - no flow or storytelling - did not capture attention or break through clutter	Poor - minimal attempt at T.O.M. though not fleshed out with descriptive, vivid verbs - some attempt to create interest to capture attention & appeal to Broca, yet missing connection to target - awkward development of script	Fair - T.O.M. is evident in several scripts - beginnings of language and creative structure to appeal to Broca, yet not fully developed - ideas are interesting though more thought necessary to build into flow	Good - vivid verbs evident as scripts build T.O.M. - interesting choices of words to stimulate Broca and grab attention - ideas have good execution and are complete for creative development of scripts overall	Excellent - unique twists to stimulate Broca - extensive use of vivid verbs to paint pictures and create T.O.M. - strong use of language to break through clutter, engage the listener with a logical flow and creative expression
Editing 20 %	Unacceptable - predominantly over or under '30 - no attention given to paperwork (contact info) - poor spelling/grammar, punctuation - cliche's, redundancies, connectors throughout -rules & regulations were violated	Poor - scripts inconsistent with timing - paperwork has some detail though not complete - minimal attention to details many spelling, grammar, punctuation errors - minimal attention to removal of cliche's, connectors & redundancies - minimal attention to rules & regulations	Fair - majority of scripts at '30 - paperwork is complete though some information incorrect - adequate editing though more necessary for clarity and flow - few spelling, grammar,punctuation errors - several cliche's, connectors &/or redundancies and/or clutter of SFX	Good - all spots at '30 - paperwork is complete and correct - proficient spelling, grammar, punctuation - cliche's, connectors & redundancies are minor - a few extraneous words or SFX	Excellent - all spots at '30 - paperwork is complete and correct - no errors in any capacity - cliches'removed - connectors removed - redundancies removed - efficient and effective use of words & SFX for script progression
Client Research/Evo Target 15 %	Unacceptable - no thought given to client product/service and how best to utilize techniques to appeal to the Evo target - unfocussed and too much clutter	Poor - minimal client details - too many client details - clutter - unclear how product/service relates to Evo target - F/B/P lacking	Fair - F/B/P evident and relates somewhat to Evo target, more editing required - more client analysis necessary to uncover specific info to appeal to Evo target	Good - Dug for the "diamond" and uncovered "gold"; effective though still some need to focus client info - solid F/B/P	Excellent - Found the "diamond"; unique information - good client info utilized effectively with specific F/B/P found and highlighted in script - outstanding ability to utilize client info and grab listener's attention
Quota 5 %	Unacceptable under 5	Poor 5-7	Fair 7-9	Good 10-12	Excellent 12+

Keywords:

Advertising

Subjects:

Business

Types:

Assessment

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