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iRubric: The Elements of Advertising rubric

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The Elements of Advertising 
Rubric Code: L5496C
By klafaille
Draft
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: 6-8

Powered by iRubric Elements of Advertising
  Outstanding

4 pts

Great

3 pts

Almost There

2 pts

Missed the Mark

1 pts

Critically Studying Ads
25 %

Answered the questions: What color is used, what objects are used to sell the product, what words entice the reader to buy, and your opinion of the ad.
Outstanding

Picked an ad and were able to correctley give an answer to all questions.
Great

Picked an ad and were able to give correct answers to the majority of the questions.
Almost There

Picked an ad, but did not thoroughly answer all questions.
Missed the Mark

Did not pick an ad or answer questions correctly.
Analyzign Target Markets in Ads
25 %

Use a graphic organizer to identify the target market of ads.
Outstanding

Used five ads and thoroughly answered all question in the graphic organizer for each ad.
Great

Used five ads and answered all question in the graphic organizer for each ad.
Almost There

Used four to five ads and answered most of the question in the graphic organizer for each ad.
Missed the Mark

Used three or less ads and answered some of the question in the graphic organizer for each ad.
Target Market Extension Activity
25 %

Choose products from different places and determine the target market for each.
Outstanding

Thoroughly answered each question for two commercials, cereal, a magazine, and a website. Answers show a great understanding of each target market.
Great

Answered each question for two commercials, cereal, a magazine, and a website. Answers show understanding of each target market.
Almost There

One or more answers left out for two commercials, cereal, a magazine, and a website. Answers may understanding of each target market.
Missed the Mark

One or more answers left out for two commercials, cereal, a magazine, and a website. Answers do not show understanding of each target market.
Enter Title
1 %

Outstanding
Great
Almost There
Missed the Mark



Keywords:
  • Advertising

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