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Food Development Project 
Creating a new food product includes lots of different techniques. Including development, marketing, and advertising. In this project you will create a new food product while keeping all of these processes in mind.
Rubric Code: KX7W2W7
Ready to use
Public Rubric
Subject: Vocational  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Food Product Development
  Poor

0 pts

Fair

1 pts

Good

2 pts

Excellent

3 pts

A) Brainstorm Ideas

Poor

No ideas were given and no final decision was given.
Fair

1 idea was given and that was the final decision. They ideas did not make sense or relate to food products.
Good

2 ideas were given and a final decision. They mostly were realistic.
Excellent

3 ideas and a final decision were given. All ideas make sense and could be a realistic possibility.
B) Details about product

Poor

There was no description given about the product.
Fair

Questions were answered about the food product, but did not give specific details.
Good

Questions were answered about the food product with specific details, but the student did not answer in one paragraph.
Excellent

Questions were answered about the food product with specific details and the student did answer in one paragraph.
C/D)Ingredients&purpose

Poor

There were no list of ingredients given. Functions are not given in part D.
Fair

There were a list of ingredients given, but it is not realistic for someone to eat. All ingredients should be edible and should not kill or make a person sick. Functions are not given in part D
Good

There was a list of ingredients given that are edible. Directions about how the student would make the food are not given. Functions are given in part D.
Excellent

There is a list of ingredients that would be used for the food product and have approximate amounts of how much would be used. Thee are directions about how the student would make the recipe. Functions are given in part D.
E) Packaging Design

Poor

There is no drawing for the food product packaging and label.
Fair

There is a drawing for the packaging, but there is no specific information on the packaging of the food product.
Good

The drawing of the product includes product name, but does not include specific details.
Excellent

There is a drawn packaging for the food product and there is detailed descriptions to go along with it. Includes Product name, any health concerns or positive benefits. May include ingredient warning such as "Contains gluten" or "contains peanuts"
F/G) Marketing Plan

Poor

Does not give a descriptive market plan.
Fair

Includes who you are going to sell the product to, but does not use specific information about how you will accomplish that.
Good

Market plan includes description of who you are selling the product to and how, but does not have specific examples.
Excellent

The marketing plan includes description of who you are trying to sell the product to and how you are specifically going to promote your product. Include a picture of your campaign signs/slogans.
Creativity

Poor

Color is not used and there is no originality to the idea.
Fair
Good

Idea is new but color and creativity was not used in designing the product.
Excellent

Color is used for drawings and the idea for the food product is original.
Sentences

Poor

Complete sentences were not used and the information was not understandable.
Fair

Complete sentences were not used, but student was still able to get the point across.
Good

Complete sentences were always used. No paragraphs were used.
Excellent

Complete sentences were always used and when asked there were also paragraphs.




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