iRubric: Operation Chocolate: Art Project rubric

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Operation Chocolate: Art Project

Create new and beautiful packaging for the chocolate, with the understanding that creative packaging will capture customer’s attention, paying particular attention to “Color”, “Shape” and “Texture”.

Rubric Code: KX24A26

By marchaymon

Draft

Public Rubric

Subject: Arts and Design

Type: Project

Grade Levels: Undergraduate

Operation Chocolate
	Poor 1 pts	Average 3 pts	Excellent 5 pts
Understands the Concept	Poor packaging shows no link to concept.	Average packaging shows some understanding of concept	Excellent packaging shows clear understanding of concept
Creativity	Poor project shows little to no creativity. packaging is ordinary and predictable	Average project shows some creative thought packaging has some interesting concepts but could be improved	Excellent project shows original thought and creative problem solving packaging shows exemplary design and is fully integrated with the product
Effort	Poor project show little or no effort. Work is sloppy, messy or unresolved. Students only came up with one idea and went with that.	Average project shows some effort but was not fully realized Students had multiple ideas but could have taken more risk or push those ideas deeper. parts of packaging were unfinished	Excellent project shows thoughtful consideration of multiple solutions to problem solving. Packaging was created with care and presented professionally.
Captures attention	Poor packaging had no dynamic or was ordinary no consideration of color, shape and texture	Average one or more parts of packaging displayed an understanding of color,shape and texture	Excellent packaging was shelf ready and visually arresting. strong consideration and use of color, shape and texture.
Completed on time	Poor project was not fully completed on time and was missing major components.	Average most of the project was completed on time but could have benefitted from more time.	Excellent all aspects of project were completed on time