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Product Assessment 
Rubric Code: J6WXW7
By msmunroe
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric Product Assessment
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  Poor

0 pts

Fair

1 pts

Good

2 pts

Very Good

3 pts

Market Appeal

The product will be considered useful or ornamental by most costumers.
Poor

Product is tacky, cheap or gaudy
Fair

Appeals to a limited market
Good

Appeals to a specific but large group of people
Very Good

Appeals to a large and varied group
Size

If products are too large, they are difficult to store and deliver.
Poor

Needs pick up truck
Fair

Just fits in my school locker.
Good

Easy to carry.
Very Good

Fits in a pocket or a purse.
Shelf Life

Yesterday's doughnuts are hard to sell and so are last years fads.
Poor

Will easily spoil.
Fair

Seasonal or fad.
Good

Likely to last a year or more.
Very Good

Unlimited shelf life.
Safety.

Products should be safe for consumers should not hurt children are poison.
Poor

Requires customer training or detailed instructions for proper use.
Fair

Has sharp edges or burrs.
Good

Safely used or displayed.
Very Good

Even a baby can handle it.
Material Supplies

Poor

All materials must be purchased from different vendors.
Fair

Most Materials available locally; key items must be ordered from unknown vendors.
Good

Materials available from a single local or national vendor
Very Good

Materials available from someone with experience with student business.
Labour

Poor

Entire Inventory is produced in one session by a few members
Fair

Entire inventory is produced in a few sessions by all members
Good

The rate of production exceeds the rate of sales.
Very Good

Production and sales are balanced.
Packaging

Poor

Packaging is more complicated than production.
Fair

Packaging is easy, but expensive.
Good

Packaging is easy and inexpensive.
Very Good

The product one needs a simple label or production tag.
Price

Can be sold at a competitive price and still provide a profit margin
Poor

More than 25, less than 2 dollars
Fair

13 - 25 dollars
or
2 - 3 dollars
Good

3 - 5 dollars
Very Good

5 - 12 dollars
Gross Margin

Gross margin = cost of materials/sale price X 100
Poor

35%
Fair

35-40%
Good

41-45%
Very Good

45%




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