iRubric: Magazine Advertisement rubric

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Magazine Advertisement

Assessment of magazine advert of an imaginary product for a teen target market

Rubric Code: J3BC39

By jcoppin

Ready to use

Public Rubric

Subject: English

Type: Assignment

Grade Levels: (none)

Magazine Advertisement
	Poor 1 pts	Fair 3 pts	Good 5 pts
Target Market	Poor The advertisement does not appeal to the teen target market at all.	Fair The advert appeals to a teen market.	Good The advert appeals to a teen market. Its design shows a clear understanding of the needs of the target market.
Originality of Product	Poor The imagined project is not creative. Unrealistic. No thought or imagination has gone into the product creation.	Fair The product would appeal to some teens. Some creativity and originality is evident.	Good The product is innovative, original and creative. Most teens would love to own this product. Well planned.
Graphics	Poor Little thought has gone into the graphics.	Fair The use of graphics is staisfactory - if somehwta mundane.	Good The graphics are excellent. A lot of thought has been oput into the suitability and originality of the graphics.
Text	Poor The text is unclear - with many language errors. Careless and sloppy.	Fair The text is satisfactory. Some improvement is necessary. Proof reading has not been properly done.	Good The text is original and suitable. There are very few/almost no language errors. It is clear that the advert has been well proofread.
Presentation	Poor The advert is messy. Poor spacing. Little/no thought has gone into the presentation. Very disappointing.	Fair The advert is satisfactory. Spacing and use of colour is adequate. Some effort has been put into the presentation.	Good A beautifully presented advert. A lot of thought and planning has gone into the presentation. Excellent use of spacing and colour. A great deal of effort has gone into the presentation.