iRubric: Business Plan Rubrics in Internet Marketing

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Business Plan Rubrics in Internet Marketing

This rubric is designed to evaluate student business plans in the context of Internet Marketing. It assesses key components such as market research, marketing objectives, use of digital strategies, budgeting, and overall feasibility. Each criterion is scored based on clarity, depth, creativity, and alignment with digital marketing principles.

Rubric Code: J25X387

By cylfrn

Ready to use

Public Rubric

Subject: Computers

Type: Project

Grade Levels: Undergraduate

Criteria
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Content & Clarity	Poor Business plan lacks structure; unclear or incomplete ideas.	Fair Some parts are unclear; needs improvement in flow and details.	Good Clear and organized; most ideas are well-explained.	Excellent Very clear, well-organized, and easy to understand throughout.
Market Understanding	Poor No clear target market or research provided.	Fair Minimal research or unclear audience.	Good Good understanding of market and target audience.	Excellent Deep understanding of market with relevant data and insights.
Internet Marketing Strategies	Poor Few or irrelevant strategies presented.	Fair Some digital strategies included but not well explained.	Good Good use of relevant internet marketing tools and platforms.	Excellent Excellent and creative use of digital marketing strategies (e.g. SEO, social media, content).
Feasibility & Creativity	Poor Unclear or unrealistic business idea; lacks originality.	Fair Somewhat realistic but needs more development.	Good Clear and doable plan with some unique ideas.	Excellent Very feasible, creative, and innovative plan with strong potential.