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iRubric: Business plan rubric

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Business plan Evaluators can use this rubric to assess yhe quality and completeness of the business plan in each area. Rubric Code: J247997 By keliciaMcCoy19 Ready to use Public Rubric Subject: Business Type: Assignment Grade Levels: 9-12

Business Plan Rubric
	Excellent 20 pts	Good 7 pts	Developing 14 pts	Beginning 11 pts	Total (N/A)
Executive Summary	Excellent Clear summary that tells what the business is, who it's for, what makes it special, and how it plans to make money.	Good Explains most of what's needed but may not be very detailed.	Developing Shows good understanding of the people who will buy the product/service and what they want.	Beginning Description is unclear or lacks important details.	Total __/20
Market Analysis	Excellent Explains well how the business will attract and keep customers. Ideas make sense and seem doable.	Good Ideas are okay but could be clearer or more detailed.	Developing Strategy is unclear or not very realistic.	Beginning Strategy is missing or doesn't make sense.	Total __/20
operations Plan	Excellent Explains how the business will work day-to-day, including making and delivering products or services.	Good Explains most things but might miss some details.	Developing Plan is unclear or missing important parts.	Beginning Plan is confusing or not there.	Total __/20
Financial Projections	Excellent Gives realistic estimates of how much money the business will make and spend.	Good Estimates are mostly realistic but might miss some details.	Developing Projections are unclear or not very realistic.	Beginning Projections are missing or don't make sense.	Total __/20
presentation and clarity	Excellent Plan is easy to read and understand. Looks nice and organized.	Good Plan is mostly easy to read but could be neater.	Developing Plan is hard to follow or doesn't look nice.	Beginning Plan is messy or hard to understand.	Total __/20