iRubric: Evaluation of Label Redesign rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...

Evaluation of Label Redesign

Evaluation of Catering Promotional Piece

Evaluation of final printed product that includes pre-press, press, post press, layout design, grasp of focus and deliverables.

Rubric Code: HXXBW8B

By cesquive

Ready to use

Public Rubric

Subject: Arts and Design

Type: Project

Grade Levels: 9-12

Label Redesign
	Excellent 20 pts	Good 17.5 pts	Needs Improvement 15 pts	Poor 12.5 pts
Production & Craft	Excellent Students successfully operated printer/press to produce labels Pantones and other colors matched exactly Placement was consistent and centered	Good Students operated printer/press with some assistance Colors mostly matched client branding Placement was mostly centered	Needs Improvement Instructor did most of the work to print the labels Colors somewhat matched brand standards Placement was somewhat inconsistent with misalignment	Poor Students could not print labels Colors were not even close to brand standards Placement was full of misalignment and errors
Layout Design	Excellent Font choice captures client branding completely Font size follows FDA requirements with optimal readability Step and repeat correctly used with no manual aligning. Layout and design arrangement presents proper margin space for objects and excellent use of negative space. Use of company branding and elements is completely accurate to brand standards	Good Font choice mostly captures client brand identity Font Size mostly follows FDA requirements and readability is clear Step and repeat was used with some manual alignment Layout mostly allows for aesthetically pleasing margins and use of space including intentional placement of information Use of company branding and elements is mostly accurate with no distortions or unapproved brand redesign	Needs Improvement Font choice somewhat captures client brand identity Font Size barely follows FDA requirements and readability is questionable Step and repeat was barely used with heavy manual alignment Layout barely contains aesthetically pleasing margins and poor use of space including odd placement of information Use of company branding and elements is somewhat accurate with some distortions or unapproved brand redesign	Poor Font choice mostly captures client brand identity Font Size mostly follows FDA requirements and readability is clear Step and repeat was used with some manual alignment Layout/design does not follow any elements/principles of design Use of company branding and elements is inaccurate with distortions or unapproved brand redesign
Required Information and Grammar	Excellent All requested and communicated information included in Label per customer direction. All grammar/spelling correct.	Good Most of the requested information included per direction. All grammar/spelling correct.	Needs Improvement Some of the requested information was included with some missing. Some grammar/spelling errors	Poor Barely any of the information was included. several errors in grammar and spelling.
Grasp of Focus	Excellent Complete comprehension of client needs and request with accurate implementation through creative process.	Good mostly comprehending client needs and requests with mostly accurate implementation through creative process.	Needs Improvement Minimal display of comprehending client needs and requests with some implementation through creative process.	Poor No display of comprehending client needs and requests with no implementation through creative process.
Deliverables	Excellent Customer received sample quantity as directed by instructor "Top five flavors"	Good Customer received most of sample quantity as directed by instructor "Top five flavors"	Needs Improvement Customer received some of the sample quantity as directed by instructor "Top five flavors"	Poor Customer received little to none of sample quantity as directed by instructor "Top five flavors"

Keywords:

Promotional

Subjects:

Types:

Project

Discuss this rubric