iRubric: Vintage Travel Poster rubric

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Vintage Travel Poster

Hands-on Illustrator/InDesign Assessment

In Adobe Photoshop CS5, develop & design a vintage travel poster based on one of the vintage travel poster examples given. Assume a print size of 7"x9".) This is to be a 4 color process (CMYK) job, 300 resolution. The artwork should be creative and original. Students must save the design in the correct file format(jpeg) and save it as last name first travel poster.

Rubric Code: HB94C8

By carsond

Ready to use

Public Rubric

Subject: Arts and Design

Type: Project

Grade Levels: 9-12

Poster
	Poor 11 pts	Fair 14 pts	Good 17 pts	Excellent 20 pts
Theme appropriate look and feel for chosen event. Eye catching imagery, color and text. 20 Points	Poor No clear theme and look is not appropriate to the event.	Fair The original theme is somewhat clear and appropriate to the event. Some effort shown with color, imagery and text.	Good The theme is clear and appropriate to the event. Good use of color, imagery and text to create an interesting and eye catching design.	Excellent The theme is very clear with an exemplary effort in color use, imagery and text to create an exciting and successful design.
Composition & Layout Effort with design. All four principles of graphic design are used effectively. 20 points	Poor Confusing and scattered. No direction	Fair Some direction but still a little confusion. Principles of graphic design are poorly applied.	Good Direct and understandable. Shows some effort in using design elements and principles.	Excellent Direct, creative, understandable and effective. Consideration of design elements and shows a high level of understanding of design principles.
Typography Effort with type choices and setting. Successful use of character palette, kerning and leading are effective. 20 points	Poor Typography unreadable or inappropriate to the design. No attention to hierarchy, font choice, kerning/tracking, leading, alignment and other type treatments.	Fair Type present not exactly appropriate or is not easily read. little success with hierarchy of information, type choice, alignment, kerning, leading. Shows some effort to stylize text for layout.	Good Type appropriate and styled. Acceptable amount of effort shown with hierarchy of information, type choice, alignment, kerning, leading. All text is readable.	Excellent Type appropriate, styled, and positioned excellently. Clear attention to kerning/tracking, leading and alignment. Exceptional readabilithy.
Photoshop usage Quality, print ready design prepared and saved to flash drive. 20 points	Poor Incorrect color mode, incorrect format, and incorrect resolution.	Fair More than two of the criteria were not considered:file format, color mode, and format.	Good One or two of the criteria were not considered:file format, color mode, and format.	Excellent All of the print and layout criteria were met.
Photoshop tool usage Student used appropriate Photoshop tools in order to create a vintage style travel poster. 20 points	Poor Poster is not complete and tool usage is weak; therefore, the design lacks creativity.	Fair Tool usage is applied, but is predictable. Poster represents a vintage style travel poster.	Good Tool usage is applied. Poster is a good representation of a vintage style travel poster.	Excellent Tool usage is effective. Poster is a excellent representation of a vintage style travel poster.

Keywords:

travel poster, graphic design, poster design

Subjects:

Arts and Design

Types:

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