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iRubric: Vintage Travel Poster rubric

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In Adobe Photoshop CS5, develop & design a vintage travel poster based on one of the vintage travel poster examples given. Assume a print size of 7"x9".) This is to be a 4 color process (CMYK) job, 300 resolution. The artwork should be creative and original. Students must save the design in the correct file format(jpeg) and save it as last name first travel poster.
Rubric Code: HB94C8
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Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

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  Poor

11 pts

Fair

14 pts

Good

17 pts

Excellent

20 pts

Theme

appropriate look and feel for chosen event. Eye catching imagery, color and text. 20 Points

Poor

No clear theme and look is not appropriate to the event.
Fair

The original theme is somewhat clear and appropriate to the event. Some effort shown with color, imagery and text.
Good

The theme is clear and appropriate to the event. Good use of color, imagery and text to create an interesting and eye catching design.
Excellent

The theme is very clear with an exemplary effort in color use, imagery and text to create an exciting and successful design.
Composition & Layout

Effort with design. All four principles of graphic design are used effectively.
20 points

Poor

Confusing and scattered. No direction
Fair

Some direction but still a little confusion. Principles of graphic design are poorly applied.
Good

Direct and understandable. Shows some effort in using design elements and principles.
Excellent

Direct, creative, understandable and effective. Consideration of design elements and shows a high level of understanding of design principles.
Typography

Effort with type choices and setting. Successful use of character palette, kerning and leading are effective.
20 points

Poor

Typography unreadable or inappropriate to the design. No attention to hierarchy, font choice, kerning/tracking, leading, alignment and other type treatments.
Fair

Type present not exactly appropriate or is not easily read. little success with hierarchy of information, type choice, alignment, kerning, leading. Shows some effort to stylize text for layout.
Good

Type appropriate and styled. Acceptable amount of effort shown with hierarchy of information, type choice, alignment, kerning, leading. All text is readable.
Excellent

Type appropriate, styled, and positioned excellently. Clear attention to kerning/tracking, leading and alignment. Exceptional readabilithy.
Photoshop usage

Quality, print ready design prepared and saved to flash drive.
20 points

Poor

Incorrect color mode, incorrect format, and incorrect resolution.
Fair

More than two of the criteria were not considered:file format, color mode, and format.
Good

One or two of the criteria were not considered:file format, color mode, and format.
Excellent

All of the print and layout criteria were met.
Photoshop tool usage

Student used appropriate Photoshop tools in order to create a vintage style travel poster.
20 points

Poor

Poster is not complete and tool usage is weak; therefore, the design lacks creativity.
Fair

Tool usage is applied, but is predictable. Poster represents a vintage style travel poster.
Good

Tool usage is applied. Poster is a good representation of a vintage style travel poster.
Excellent

Tool usage is effective. Poster is a excellent representation of a vintage style travel poster.



Keywords:
  • travel poster, graphic design, poster design







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