iRubric: Grading Rubric for Assignment #1

Does not attempt assignment, nor identifies the marketing segments for the product and explains why it was selected.

The marketing segment for the product was identified and the rationale for the segment was explained, but with less than 70-79% accuracy and some of the reasons identified were inappropriate or were not identified.

The marketing segment for the product was identified and the rationale for the segment was explained, with 80-89% accuracy and appropriate information was discussed.

The marketing segment for the product was identified and the rationale for the segment was explained with 90-100% accuracy and all appropriate information was identified and discussed clearly.

Does not attempt assignment, nor conducts a SWOT analysis for the company.

The elements of the SWOT analysis were identified and discussed, but with less than 70-79% accuracy and some of the discussion points were inappropriate or were not identified.

The market position for the company's product and service were discussed, with 80-89% accuracy and appropriate information was discussed.

The elements of the SWOT analysis were identified and discussed with 90-100% accuracy and all appropriate information was identified and discussed clearly.

Did not complete the assignment or explanations are unclear and not organized. (Major issues)

Explanations generally unclear and not well organized. (Many issues)

Explanations generally clear and/or organized. (Minor issues)

Explanations very clear and well organized. (Added helpful details.)