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iRubric: AC Initial Discovery rubric

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AC Initial Discovery Application for Commercialisation guidance v4 This rubric is intended to inform weaknesses at the initial discovery stage and should take no more than 10 minutes to complete once the application has been reviewed and an initial meeting with the client has taken place. Rubric Code: H23W5CA By i4Connect Ready to use Public Rubric Subject: Business Type: Assessment Grade Levels: Post Graduate

1. Impact of Grant
	No case made 0 pts	Good 10 pts	Outstanding 16 pts
a. Need for funding? 50 % your need for the funding, i.e. why you are unable to access sufficient funding for the entire project, including from your directors and shareholders, loans or equity investment and why it would be unreasonable to expect you to obtain all requisite funding from alternative sources	No case made No evidence of the need for funding and/or there is evidence the business/connections could fund the project themselves	Good Evidence supports the need for funding	Outstanding The need for funding is well articulated and supported with strong evidence
b. Positive impact? 12.5 % the positive impact the grant will have on the size, scale or timing of your project	No case made	Good A grant will have a positive impact on the timing, scale or size of the project	Outstanding Positive impact is well identified with strong supporting evidence
c. in growth sector? 25 % whether your product or service targets or participates in one of the growth sectors	No case made NOT IN A GROWTH SECTOR	Good Not clearly in a growth sector	Outstanding the product or service targets or participates in a growth sector
d. economic benefits? 12.5 % the broader economic benefits to be gained through your project, e.g. whether it will create jobs, export growth, diffusion of knowledge, increased collaboration or best practice.	No case made	Good Good economic benefits 20+ jobs; 10X value of grant in export growth; good diffusion of knowledge; step change in collaboration or adoption of best practice	Outstanding Excellent economic benefits 50+ jobs; 15X value of grant in export growth; extensive diffusion of knowledge; step change in collaboration or adoption of best practice
2. Management Capability
	No case made 0 pts	Good 16 pts	Outstanding 24 pts
a. Team experience 50 % your team’s track record and/or access to appropriate personnel with the relevant business, commercialisation and market/technology expertise and experience to deliver your project	No case made	Good The team is well composed and experienced with good attention to capabilities required in the project execution and good evidence these resources can be employed as required	Outstanding Well qualified team with market leading technical expertise in house, financial expertise on board. Commercialisation management, project management, business management, and relevant domain and technology expertise. Applicants show willingness to respond quickly and urgently. Strong board with relevant experience and good connections.?
b. Governance 50 % your governance arrangements (e.g. project oversight, advisory boards etc.).	No case made Negligible attention to project oversight	Good Board in place with track record in governance and/or steering similar projects	Outstanding
3. Market opportunity
	No case made 0 pts	Good 14 pts	Outstanding 20 pts
a. Novel product or service? 25 % You should demonstrate this by explaining how the product, process or service that you wish to commercialise is novel	No case made Explanation of novelty for the product, process or service is not substantiated	Good Evidence the product, process or service is differentiated with early-stage market pull validated	Outstanding Must identify the product, process or service is different to any previous innovation and significantly different to state-of-art in the market or industry in which the product, process or service is intended to be traded. There is strong validation from customers or prospective customers as to the desirability of the product compared to current way of addressing this problem this product, process or service solves.
b. Problem & demand? 25 % Explain the customer problem you propose to solve and the market demand your novel product, process or service satisfies within Australia and overseas markets	No case made Problem statement poorly articulated, unclear or nor present	Good Clear problem statement with a novel solution that solves the problem in a chosen market	Outstanding An easily digestible/understandable large scale problem where the solution offers significant cost/time/risk reduction or other benefits over established fixes or approaches in a well defined and obtainable market
c. i. intended customers 5 % your target market including: i. intended customers (e.g. individuals, business or government)	No case made intended customers not identified	Good DO NOT USE	Outstanding details of the intended target market are identified - eg. B2C, B2B, B2G etc
c. ii. market size 5 % your target market including: ii. market size (e.g. number of customers, average revenue per customer)	No case made Nil or information provided not properly referenced or believable	Good top-down market sizing is defined through primary and secondary research sources	Outstanding top-down and bottom-up market sizing has strong direct evidence of market pull/validation
c. iii. market structure 5 % your target market including: iii. market structure (e.g. the value/supply chain and relationships between suppliers, distributors, influencers and end customers)	No case made No market or value chain provide	Good Evidence market structure and key influencers is understood	Outstanding Well developed market map/value chain
c. iv. your pricing strategy 5 %	No case made No pricing discovery undertaken at this point	Good Some early-stage pricing discovery or signals have recorded	Outstanding Strong evidence of pricing strategy and customer acceptance
c. v. your position in the market 5 %	No case made Market position not idientified	Good	Outstanding Market position idientified
d. your intellectual property strategy 25 % your intellectual property strategy including any protection mechanisms that may be employed (e.g. patent, trademark, etc.), and how the strategy aligns with the market opportunity.	No case made No IP Strategy articulated or intended	Good IP strategy outlined	Outstanding IP strategy and plan being executed
4. Value Proposition
	No case made 0 pts	Good 14 pts	Outstanding 20 pts
a. Product/Service desirability? 25 % You must describe and provide evidence that demonstrates: a. why customers will want to buy your product, process or services (include the economic analysis and description of value creation)	No case made	Good	Outstanding
b. Competitor analysis 25 % Describe and provide evidence that demonstrates your most likely competitors and your competitive advantage	No case made	Good	Outstanding
c. market research wrt value prop 25 % Describe and provide evidence of market research you have undertaken to validate your value proposition	No case made	Good	Outstanding
d. technical feasibility 25 % Describe and provide evidence that your product, process or service is functional or technically feasible	No case made	Good	Outstanding
5. Project and post project execution
	No case made 0 pts	Good 14 pts	Oustanding 20 pts
a. Project plan 20 % a. your project plan including activities, milestones, budget and deliverables	No case made	Good	Oustanding
b. Execution plan 20 % b. your execution plan including your path to market (e.g. direct sales, distribution channels, franchising)	No case made	Good	Oustanding
c. Operational plan 20 % c. your operational plan including your business and delivery model, human resources, marketing and communications plan, financial plan, manufacturing strategy (where applicable) and your plan to manage risk	No case made	Good	Oustanding
d. Structural or market strategy 20 % d. how you intend to address structural or market challenges (e.g. government regulation, market inertia, timing imperatives, manufacturing capability/capacity, market barriers etc.)	No case made	Good	Oustanding
e. i. Intellectual Property management 10 % i. your intellectual property (e.g. future protection strategies, freedom to operate, patent insurance, etc.)	No case made	Good	Oustanding
e. ii. Intellectual Property development 10 % ii. any intellectual property you need to deliver your project (e.g. ownership, access and/or beneficial use).	No case made	Good	Oustanding

Subjects:

Business

Types:

Assessment

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