iRubric: Persuasive Advertisement rubric

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Persuasive Advertisement Persuasive Advertisement The purpose of this task is to create a PSA based on your argument essay claim using two or more rhetorical appeals. Rubric Code: GXBB927 By doconnellx Draft Public Rubric Subject: English Type: Assignment Grade Levels: 6-8

Persuasive Advertisement
	Poor 1 pts	Fair 3 pts	Good 5 pts	Total (N/A)
Persuasive Techniques	Poor Rhetorical appeals are not obvious upon viewing.	Fair Only one Rhetorical appeals is obvious upon viewing.	Good Two or more Rhetorical appeals are obvious upon viewing.	Total x 4 = ____________
Images	Poor The images add little to no clarity to the persuasive argument/rhetorical appeal.	Fair The images add some clarity to the persuasive argument/rhetorical appeal.	Good The images clearly add to the advertising of the persuasive argument/rhetorical appeal.	Total x 4 = _____________
Text	Poor The presented text does not help communicate the persuasive argument/rhetorical appeal.	Fair The presented text helps to communicate the product or persuasive argument/rhetorical appeal but presents some ambiguity/unclear.	Good The presented text clarifies the product and persuasive argument/rhetorical appeal and does not leave any questions in the viewer's mind.	Total x 4 = _____________
Neatness and presentation	Poor The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to the persuasive argument/rhetorical appeal.	Fair The advertisement presentation is neutral, neither encouraging or discouraging the persuasive argument/rhetorical appeal.	Good The advertisement presentation is creative and draws visual attention, adding to the persuasive argument/rhetorical appeal.	Total x 4 = ______________