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iRubric: Persuasive Advertisement rubric

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Persuasive Advertisement 
Persuasive Advertisement
The purpose of this assignment is to create two advertisements for your assigned product, using two or more persuasive techniques. Each advertisement must be for the same product but designed for a completely different target market.
Rubric Code: GXAA435
By mrbanerjee
Draft
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 6-8

Powered by iRubric Persuasive Advertisement
  2

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3

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4

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Total

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Type of Media

2

The student is unable to support their choices of media. Minimal thought has gone into the selection of which type of media to use for each of the target markets.
3

The type of media chosen for each target market demonstrates some insight by the student. The student is able to explain their choices with limited clarity and support.
4

The type of media chosen for each target market demonstrates careful selection and insight by the student. The student is able to explain their choices with clarity and sufficient support.
Total
Persuasive Techniques

2

Persuasive techniques are not obvious upon viewing.
3

Only one persuasive technique is obvious upon viewing. The persuasive techniques used for both target markets are identical.
4

Two or more persuasive techniques are obvious upon viewing. At least one of the persuasive techniques used for each target market is completely unique.
Total
Images

2

The images add little to no clarity to the product and persuasion. Their support for the appeal of the advertisement to the chosen target markets is difficult to identify.
3

The images add some clarity to the product advertisement and persuasion. Images are blurry or dark. Their support for the appeal of the advertisement to the chosen target markets is weak or unclear.
4

The images clearly add to the advertising of the product and persuasion. Images are sharp, and help support the appeal of the advertisement to the chosen target markets.
Total
Text & Slogan

2

The presented text does not help communicate the product or persuasive message. The slogan is not effective in describing and selling the product
3

The presented text helps to communicate the product or persuasive message but presents some ambiguity. The slogan iss mildly effective in describing and selling the product.
4

The presented text clarifies the product and persuasive techniques and does not leave any questions in the viewer's mind. The slogan was very effective in describing and selling the product.
Total
Neatness and presentation

2

The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to the product or persuasion.
3

The advertisement presentation is neutral, neither encouraging or discouraging the product.
4

The advertisement presentation is creative and draws visual attention, adding to the product idea.
Total




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