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iRubric: Cereal Commercial/Presentation rubric

iRubric: Cereal Commercial/Presentation rubric

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Cereal Commercial/Presentation 
Cereal Commercial/Presentation
"Advertising" groups will complete separate Serious Cereal Survey, designing their own nutritious cereal product packaging, commercial, and product presentation. Specific types of propaganda should be used in the design of the box and in the commercial.
Rubric Code: G7864W
By tmsstevens
Ready to use
Public Rubric
Subject: Science  
Type: Presentation  
Grade Levels: (none)

Powered by iRubric Cereal Commercial/Presentaion
Group designs nutritious cereal product packaging, commercial, and product presentation. Specific types of propaganda should be used in the design of the box and in the commercial.
  Superior

3 pts

Excellent

2 pts

Good/Developing

1 pts

Product Packaging

Packaging includes nutrition information, common cereal packaging items, and is complete on all surfaces.
Superior

Packaging includes extensive nutrition information, common cereal packaging items, and has extensive material/information on all surfaces.
Excellent

Packaging includes required nutrition information, common cereal packaging items, and has some material/information on all surfaces.
Good/Developing

Packaging includes minimal nutrition information, one-two common cereal packaging items, and has one-two surfaces without information on them.
Product Design

Product packaging focuses on a specific propaganda style.
Superior

Product packaging clearly shows the use of more than one specific propaganda style.
Excellent

Product packaging clearly shows the use of one specific propaganda style.
Good/Developing

It is somewhat unclear which specific propaganda style was to be the focus of the product packaging.
Commercial Content

Commercial includes nutrition reference and includes the box.
Superior

Commercial includes more than one reference to the product's nutritional value and places the box in the majority of scene shots.
Excellent

Commercial includes one reference to the product's nutritional value and places the box in at least one scene shot.
Good/Developing

Commercial does not clearly refer to any nutritional value and does not use the box in the scenes.
Commercial Design

Commercial focuses on a specific propaganda style.
Superior

Commercial clearly uses a specific propaganda style.
Excellent

Commercial uses a specific propaganda style, but it is not clear during first viewing.
Good/Developing

Commercial does not clearly show a specific propaganda style, but one is identified by group members.
Presentation Content

Ad presentation includes reference to cereal's nutrition content and propaganda style.
Superior

Ad presentation includes more than one reference to the cereal's nutritional content and clearly outlines the propaganda style used.
Excellent

Ad presentation includes one reference to the cereal's nutritional content and refers to the propaganda style used but not in detail.
Good/Developing

Ad presentation refers to the cereal being nutritious without giving specifics and does not indicate the propaganda style used.
Presentation Design

Ad presentation is well thought out, includes all personnel, and looks and sounds "professional."
Superior

Ad presentation is well planned, includes all personnel, and all appear professional and well-rehearsed.
Excellent

Ad presentation is well planned, includes all personnel, and group tried to appear professional and rehearsed.
Good/Developing

Ad presentation is prepared, does not include all personnel, and does not appear professional or rehearsed.



Keywords:
  • nutrition, propaganda, commercial, cereal

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