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Persuasive Speech 
This rubric is designed to score your ability to persuade your class about the topic of your choice. Your success will depend on your speaking skills, your incorporation of ethos, pathos, and logos that you have learned as well as the presentation of your research and your ability to support your argument.
Rubric Code: G2WB4C8
Ready to use
Public Rubric
Subject: (General)  
Type: Exam  
Grade Levels: 9-12

Powered by iRubric Persuasive Speech
  Outstanding

4 pts

Advanced

3 pts

Average

2 pts

Needs Improvement

1 pts

Introduction

Attention Step

Outstanding

Uses a creative attention grabber that strongly relates to the audience, states a clear thesis statement, previews major points, and provides a smooth transition into the body of the speech.
Advanced

Uses an attention grabber that relates to the audience, states thesis statement, previews some major points, and provides a transition into the body of the speech.
Average

Attempts an attention grabber that tries to relates to the audience, states an unclear thesis statement, limited or unclear preview of major points, and has a rocky transition into the body of the speech.
Needs Improvement

Introduction was not present; speaker started with the body of his/her speech.
Body

Need Step

Outstanding

Statement of what the audience needs to do is clear. An illustration is given and the ramifications of not acting are pointed out to the audience.
Advanced

Statement of what the audience needs to do is somewhat clear. An illustration is given but the audience has not been shown why this topic is important to them.
Average

Statement of need is vague and speaker does not give the audience an idea of how this applies to them.
Needs Improvement

Need step is not present or unclear.
Body

Satisfaction Step

Outstanding

The speaker makes a statement of solution and makes it clear what attitude they want the audience to adopt. The solution to the issue is explained and actual examples of how this proposal has worked are shown.
The speaker anticipates objections to the proposal and shows why the proposal would overcome those objections.
Advanced

The speaker somewhat makes a statement of solution and somewhat makes it clear what attitude they want the audience to adopt. The solution to the issue is explained, but actual examples of how this proposal has worked may be lacking.
The speaker doesn't effectively anticipate objections to the proposal.
Average

The speaker makes a vague statement of solution and leaves the audience unclear on what attitude to adopt. The solution to the issue is not explained and no actual examples of how this proposal has worked are shown.
The speaker does not anticipate objections to the proposal.
Needs Improvement

Satisfaction step is not present or unclear.
Body

Visualization Step

Outstanding

The speaker restates the proposed solution with realistic conditions. The speaker uses at least two of the following:
Negative visualization
Positive visualization
Contrast positives and negatives
Advanced

The speaker somewhat restates the proposed solution and uses at least one of the following:
Negative visualization
Positive visualization
Contrast positives and negatives
Average

The speaker is not effective in having the audience visualize what will happen if they do or don't adopt the solution to the issue.
Needs Improvement

The visualization step is not present.
Conclusion

Action Step

Outstanding

Does an excellent job of restating the purpose, and summarizing the major points; it connects with the audience; the speaker calls the audience to take action; the speaker ends with a lasting closing statement that leaves the audience satisfied and gives them something to remember.
Advanced

Restates the purpose, and summarizing the major points; it mostly connects with the audience; the speaker attempts to calls the audience to take action; the speaker ends with a interesting closing statement.
Average

Does not restate the purpose or summarize the major points; there is a limited connection with the audience; the speaker does not call the audience to take action; the speaker ends with a bland closing statement that leaves the audience wanting more.
Needs Improvement

The conclusion was not present; the speaker ended by stating something like, "that's it; that's the end."
Body

Outstanding

Depth of content reflects knowledge and understanding of topic. Main points adequately substantiated with timely, relevant and sufficient support. Provided accurate and detailed explanation of key concepts.
Advanced

Content reflects knowledge and understanding of topic. Main points have adequate support. Provided sufficient explanation of key concepts.
Average

Provides some support for main points, but needed to elaborate further with explanations, examples, descriptions, etc. Support is relevant, but not timely.
Needs Improvement

Provides irrelevant or no support. Explanations of concepts are inaccurate or incomplete. Listeners gain little knowledge form presentation.
Persuasive Structure/Technique

Outstanding

Does an excellent job of covering the material/answering possible questions; uses a mature level of presentation skills; uses a logical argument; appeals to audience (needs); uses all appeals of reason.
Ethos
Pathos
Logos
Advanced

Presents sound arguments to support major claim. Arguments are supported with sufficient, relevant and valid evidence. Uses two of the three appeals to reason.
Ethos
Pathos
Logos
Average

Arguments lack relevant and valid evidence. Information is incorrect and/or outdated. Uses one of the the three appeals of reason or confuses the meaning of appeals.
Ethos
Pathos
Logos
Needs Improvement

The speaker was not persuasive and did not present a mature logical argument.Doesn't include any of the appeals of reason.
Ethos
Pathos
Logos
Delivery

Outstanding

The speaker was enthusiastic and passionate about the topic; kept eye contact; used clear, enunciated language; used a good rate of speed; body language was effective and not distracting. Speech is well-rehearsed.
Advanced

The speaker was interested about the topic; mostly keeps eye contact; used clear language; mostly used a good rate of speed; body language was mostly effective and not distracting. Speech is rehearsed.
Average

The speaker seemed uninterested in the topic; continuously lost eye contact; used simple and bland language; inconsistently used a good rate of speed; body language was distracting. Speech has limited rehearsal.
Needs Improvement

The speaker fumbled through the speech; the speech seemed unrehearsed and as if the speaker was just presenting anything that he/she could think of just to give a speech.
Time

Outstanding

Within the allotted time frame
of 5-7 minutes.
Advanced

Thirty seconds above or below time limit
Average

45 seconds above or below the time limit
Needs Improvement

1 minute above or below time limit




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