Skip to main content
iRubric: Marketing Plan Group Project Presentation rubric

iRubric: Marketing Plan Group Project Presentation rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Marketing Plan Group Project Presentation 
Marketing Plan Group Project Presentation
Evaluation criteria for Group Marketing Plan Presentation
Rubric Code: FXBB23A
By ANNE01BC
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: 9-12, Graduate

Powered by iRubric Criteria
Maximum Rating: 130 Points
  Poor

(N/A)

Satisfactory

(N/A)

Excellent

(N/A)

Marketing Mix Analysis

20 pts.
Poor

Little or no detail provided on Marketing Mix. (10)
Satisfactory

Describes part of the marketing mix. (15)
Excellent

A definitive assessment with lots of detail and key insights (20)
SWOT/Situation Analysis

20 pts.
Poor

Little or no detail provided on SWOT and market forces impacting the business. (10)
Satisfactory

Describes the market situation facing the business but content is limited in content and scope. (15)
Excellent

A definitive assessment with lots of detail and key insights.(20)
Marketing Objectives

15 pts.
Poor

Marketing objectives are missing or those that are identified are not quantified or are inappropriate. (5)
Satisfactory

Linkage of marketing objectives to business is not clearly stated. Some of the objectives and goals are unclear and/or not appropriately quantified. (10)
Excellent

The marketing objectives are clearly stated and appropriately quantified. (15)
Product/Service Description

15 pts.
Poor

Service and/or product description is missing. (5)
Satisfactory

Service and/or product description is stated, but somewhat unclear. (10)
Excellent

Service and/or product description is clearly stated and appropriate. Creative use of visuals in presentation. (15)
Target Audience/Segment

15 pts.
Poor

Little or no detail provided on target market and its characteristics and needs. (5)
Satisfactory

Provides a description of the target market and its characteristics and needs, but is limited in depth and use of secondary data to support the assessment. (10)
Excellent

An outstanding assessment that clearly identifies the target market, its characteristics and needs, and utilizes secondary sources to support this assessment. (15)
Promotion Strategy

15 pts.
Poor

Promotion strategy is missing, or, if identified, is weak in detail and specifics on the range of promotional tools used. Does not seem appropriate given the product/service description and. (5)
Satisfactory

Promotion strategy is identified but not described in enough detail to convey a robust promotional strategy. (10)
Excellent

Promotion strategy is appropriately identified and described with a range of promotional tools. (15)
Pricing Strategy

15 pts.
Poor

Pricing strategy is missing or weak. Tactics are unclear and hard to understand. (5)
Satisfactory

Pricing strategy is clear. Most of the tactics are clearly identified, but some detail on tactics is missing, or hard to understand. (10)
Excellent

Pricing strategy or strategies for managing price are thoroughly and clearly identified and reasoned. Sufficient detail about tactics is provided. (15)
Implementation, Evaluation & Contro

15 pts.
Poor

Information not provided on implementation and evaluation of marketing plan or very little detail provided. (5)
Satisfactory

Some information on implementation and evaluation identified, but limited in scope and detail(10)
Excellent

Information on implementation and evaluation thoroughly and clearly identified. (15)




Subjects:


Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n98