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Research Paper

Brand Strategies

Rubric Code: FX28982

By pennyroberson

Draft

Public Rubric

Subject: Arts and Design

Type: Writing

Grade Levels: 9-12

Researching Brands
	Poor 2 pts	Fair 4 pts	Good 6 pts	Excellent 8 pts
	Poor Student did not use their own words. Paper contains multiply spelling and/or grammar errors. x	Fair Paper is not typed but contains a minimum of 4 paragraphs and student used their own words. Paper is typed and contains more than 5 spelling or grammar errors.	Good Paper is typed and contains a minimum of 4 paragraphs. Student used their own words. Paper contains more than 3, but less than 5 spelling or grammar errors.	Excellent Paper is typed and contains a minimum of 4 paragraphs. Student used their own words. Paper contains less than 3 spelling or grammar errors.
Brand and importance
	Poor 3 pts	Fair 6 pts	Good 9 pts	Excellent 12 pts
	Poor Paragraph 1 defines a brand but does not accurately explain the importance of a brand. The paragraph contains less than 5 sentences.	Fair Paragraph 1 defines a brand and accurately explains the importance of a brand with less than 3 reasons. The paragraph contains a minimum of 5 sentences.	Good Paragraph 1 defines a brand and accurately explains the importance of a brand with 3 or more reasons. The paragraph contains less than 5 sentences.	Excellent Paragraph 1 defines a brand and accurately explains the importance of a brand with 3 or more reasons. The paragraph contains a minimum of 5 sentences.
Forming a brand
	Poor 3 pts	Fair 6 pts	Good 9 pts	Excellent 12 pts
	Poor Paragraph 2 contains less than 5 sentences and does not explain how to form a brand.	Fair Paragraph 2 contains a minimum of 5 sentences but does not explain how to form a brand.	Good Paragraph 2 contains a minimum of 5 sentences and includes 2 ways to form a brand.	Excellent Paragraph 2 contains a minimum of 5 sentences and includes 3 or more ways to form a brand.
Promoting a Brand
	Poor 8 pts	Fair 12 pts	Good 16 pts	Excellent 20 pts
	Poor Paragraph 3+ discusses 2 or more methods of promoting a brand. but covers less than half of the following--Each method is detailed and identifies the method- the target audience and why this method is best for the target audience-explains how the method works and a minimum of 2 advantages and 2 disadvantages of the method.	Fair Paragraph 3+ discusses 3 to 4 methods of promoting a brand. but 1 to 2 of the following is not covered- Each method is detailed and identifies the method- the target audience and why this method is best for the target audience-explains how the method works and a minimum of 2 advantages and 2 disadvantages of the method.	Good Paragraph 3+ discusses 3 methods of promoting a brand. Each method discussed is detailed and identifies the method- the target audience and why this method is best for the target audience-explains how the method works and a minimum of 2 advantages and 2 disadvantages of the method.	Excellent Paragraph 3+ discusses 4 or more methods of promoting a brand. Each method is detailed and identifies the method- the target audience and why this method is best for the target audience-explains how the method works and a minimum of 2 advantages and 2 disadvantages of the method.
Summary
	Poor 2 pts	Fair 4 pts	Good 6 pts	Excellent 8 pts
	Poor There is no final summary paragraph or the final paragraph includes less than 5 sentences and does not summarize the main points of the paper	Fair A final paragraph is included and uses 5 or more sentences but does not summarize the main points of the paper	Good A final paragraph is included and uses less than 5 sentences to summarize the main points of the paper	Excellent A final paragraph is included and uses 5 or more sentences to summarize the main points of the paper
Work cited
	Poor 0 pts	Fair 4 pts	Good 6 pts	Excellent 8 pts
	Poor There is no work cited paper included	Fair Work cited is included with less than 4 resources and resources do not include accurate information	Good Work cited is included with 4 resources but resources do not include accurate information	Excellent Work cited is included with 4 or more resources and resources include accurate information
Time Management
	Turned in after April 6 0 pts	Turned in by April 6 6 pts	Turned in by 3rd 8 pts	Turned in on April 2nd 10 pts

Keywords:

brands, reseach fashion

Subjects:

Arts and Design

Types:

Writing

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