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PCD Contract Baking 
Develop a product to introduce for sale into a local upscale market.
Rubric Code: FX24478
Draft
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Contract Baking
  Poor

1 pts

Average

3 pts

Excellent

5 pts

Formula

Poor

Inaccurate or poorly made recipe yields a disappointing product.

Product displays poor flavor and/or poor texture.

Final product does not meet the standard in terms of overall aesthetics
Average

Product meets reasonable expectations, but does not stand out in terms of flavor and texture.

Final product meets expectations in regards to overall aesthetics
Excellent

Product exceeds expectations for flavor, texture and aesthetics.

Final product is exemplary in regards to overall aesthetics
Packaging

Poor

Inadequate packaging design does not properly protect the product from direct handling.

Package does not adequately build brand awareness

Packaging does not have aesthetic appeal and is not integrated with the product
Average

Reasonably well designed packaging meets minimum expectations for functionality and design

Packaging has some aesthetic appeal and has some consideration with the environment.
Excellent

Protects the product from dust, moisture gain or loss, direct handling

Is aesthetically pleasing and environmentally responsible

Identifies business and builds brand awareness
Costing structure

Poor

Food cost is not accurately determined, thus leading to a grossly inaccurate costing structure
Average

Food cost is not accurately determined, thus leading to a mildly inaccurate costing structure
Excellent

Accurately determines the proper costing structure for the product
Competition

Poor

Final product does not meet the minimal standards of flavor and texture, when compared to competitor's product.
Average

Final product is consistent with the competition
Excellent

Formula, packaging and yield exceeds that of the competition
SOP Manual

Poor

Written SOP manual is poorly organized and has significant mistakes
Average

Written SOP Manual has few mistakes and is reasonably easy to understand
Excellent

Written SOP manual is easy to follow and understand
Oral Presentation

Poor

Team displays basic understanding of the topic but does not make a convincing presentation

Does not speak clearly or engage the audience
Average

Team displays solid understanding of the topic.

Presentation is convincing but team does not speak clearly or engage the audience
Excellent

Student team displays mastery of the topic, is able to make a convincing presentation.

Speaks clearly and to the audience

Captures the attention of the audience










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