iRubric: Media and Advertising rubric

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Media and Advertising

After completing the webquest, you can begin to create your Xtranormal video. Use this rubric to help guide you along.

Rubric Code: F73C39

By educaaronquist

Ready to use

Public Rubric

Subject: English

Type: Assessment

Grade Levels: 9-12

Media and Advertising
	Incomplete 0 pts	Poor 5 pts	Fair 10 pts	Good 15 pts	Superb 20 pts
Incorporation of Content	Incomplete The assignment was not completed.	Poor The information/content utilized in the Xtranormal presentation is either incorrect, or needs to include more related to what was discussed in class. The project needs to go deeper.	Fair The project begins to touch on critical points of class material, such as introducing the themse of persuasion and media related messages, but lingers on the brink of merely reciting memorized information. The beginnings of deeper, more meaningful work is around the corner.	Good This project conveys the aspects of media images and advertising very well, and begins to go above and beyond, perhaps branching out from traditional television ads and media, to explain such mediums as radio, text, and film.	Superb This project excels beyond the expectations for incorporating the content. All aspects of media and ads are thouroughly discussed, and they are applied to not only television, but to various other mediums. The project demonstrates a clear, overt understanding of how the content works, and shows higher levels of thought and even analysis have been applied to the project.
Creativity	Incomplete The assignment was not completed.	Poor The project is bland, and seems to fall into a slump. More thought is required to bring it to life. Try creating more interesting dialogue in your video, or by using different shots.	Fair The project at first holds the audience's attention, but then begins to drift off.	Good This project maintains a steady source of creativity, and holds attention throughtout. A clear demonstration of planning and thought is seen, and the presentation has a unique appeal.	Superb The project is attention grabbing from the start and leaves the audience wanting more. Excellent planning and thought was put forth creatively and the project reflects a purely unique style. It has a creative fingerprint, an unusual and explorational feeling that drives the content.
Dialogue/Grammar	Incomplete The assignment was not completed.	Poor The dialogue of the actors seems to be off topic or the speech and grammer is incorrect.	Fair The dialogue, for the most part, stays on topic. There may be a few grammar errors spoken.	Good The dialogue is clear and focused. There is perhaps one grammar error.	Superb The dialogue always is relevant and is a crucial factor in portraying the themes/topics presented, as well as a driving force of the project's creativity. The statements made in the presentation sound professional, and keep the attention of the audience. There are no grammar errors.
Camera Angles	Incomplete The assignment was not completed.	Poor The camera angles used are forced, or do not have a clear focus. Sometimes, the camera makes it hard to understnad who is speaking, or what is going on. Also, the camera work may be bland or used to frequently, not changing.	Fair The camera angles show what needs to be shown, but at times become confusing, bland, or out of place.	Good The camera work is very well done. There are minimal times where the shots are confusing, bland, or out of place. The angles drive the creativity and begin to look professional.	Superb The camera is perfectly utilized. It is a key factor in creatively expressing the work, and is vital in keeping the attention of the audience. There are no instances where the camera is bland, confusing, or out of place.
Presentation/Length	Incomplete The assignment was not completed.	Poor The presentation does not come close to fitting within the alloted 1:30 to 2:30 min. time limit. It is either much too short or extremely long. Don't draw things out unless it is necessary for a creative appeal, and don't make things too short unless for a specific reason. Also, specific background/introduction is not given when presenting to the class, such as a brief synopsis of what the project is/is about.	Fair The presentation is very close to the desired time frame. The background/introduction may be slightly rushed or lacking.	Good The video may be very slightly too long or too short, but very well done. Also, the background info/introduction of the presentation is very well done, but could be slightly better.	Superb The time span is perfect. The background/introduction is flawless, and gives excellent context for the presentation.

Subjects:

English

Types:

Assessment

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