iRubric: BUSINESS PLAN rubric

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BUSINESS PLAN

Professional Business Plan

Rubric Code: F25WC6X

By michelletcarter

Ready to use

Public Rubric

Subject: Business

Type: Assignment

Grade Levels: 9-12

Business Plan
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Cover Page/Table of Contents/ConfidentialityAgreem	Poor Missing more than one of the following: Cover Page Table of Contents Confidentiality Agreement or sections lacks detail	Fair Missing one of the following: Cover Page Table of Contents Confidentiality Agreement or one of the sections lacks details	Good All parts are present but all details are not well represented	Excellent All parts are present and all details are well represented
Executive Summary	Poor No Executive Summary	Fair Executive Summary needs improvement	Good Executive Summary good	Excellent Executive Summary Ideal for business
Advertisements and Public Relations	Poor Missing advertisement ideas or advertisement; ideas are poorly constructed	Fair Missing 1 advertisement idea or advertisement; idea is inadequte for business goals	Good Advertisment ideas are appropriate but could use improvement	Excellent All advertising is appropritate for business; creative use of software available
Pricing and Sales	Poor Financial information is missing substantial sections; little or no loan information	Fair Financial information is not accurate; loan information is missing or to small	Good Financial information is minimalistic	Excellent Accurate financial information about loans, cost, salaries, etc
Products/Services	Poor No prices for products/services or explanation of the costs of the product	Fair Missing the price or the costs of the product/service	Good The price and the costs of the product/services are included but very vague	Excellent The price and the costs are detialed and the price covers the cost plus profits
SWOT Analysis	Poor Name of business is identified One out of four details are included: product, price, place (location), promotion	Fair Name of business is identified Two out of four details are included: product, price, place (location), promotion	Good Name of business is identified Three out of four details are inlcuded: product, price, place (location), promotion	Excellent Name of business is identified Four details are included: product, price, place (location), promotion
Spelling/Vocabulary comprehension	Poor Business plan includes 1-3 important business terms from the chapter	Fair Business plan includes 4-6 important business terms from the chapter	Good Business plan includes 7-9 important business terms from the chapter	Excellent Business plan includes 10 important business terms from the chapter
Marketing Strategy	Poor Plan includes 1-3 steps on how to implement the business plan	Fair Plan includes 4-6 steps on how to implement the business plan	Good Plan includes 7-9 steps on how to implement the business plan	Excellent Plan includes 10 steps on how to implement the business plan

Keywords:

Business Plan,

Subjects:

Business

Types:

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