Skip to main content

iRubric: SWOT Analysis Rubrics

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
SWOT Analysis Rubrics 
SWOT Analysis Rubrics
Rubric Code: F2388CX
By stephenbcobb
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric SWOT Analysis Rubric
  Excellent

5 pts

Good

3.5 pts

Needs Improvement

2 pts

Not Acceptable

1 pts

Spelling, Grammar, Punctuation

Excellent

The presentation is free of grammatical, punctuation, and spelling errors.
Good

The presentation contains a few grammatical, punctuation, and spelling errors.
Needs Improvement

The presentation contains many grammatical, punctuation, and spelling errors.
Not Acceptable

The presentation contains many grammatical, punctuation, and spelling errors.
Slides hard to read
Strengths (Internal Audit)

Excellent

Comprehensive and realistic list that states the basis for the company’s competitive edge.

Clear, concise explanation that emphasized how each element affects the current business.
Good

List is not comprehensive enough or it contains strengths that are not realistic.

Clear OR concise explanation; did not emphasize how each element affects the current business.
Needs Improvement

Clearly lacks effort in the development of the criteria.

Did not explain their points well.
Not Acceptable

There are no explanation.

Points are nothing more than a listing of unexplained bullet points
Weaknesses (Internal Audit)

SO/WO/ST/WT
Excellent

Comprehensive and realistic list that states areas in which the company struggles and provides a solution to correct the weakness.

Clear, concise explanation that emphasized how each element affects the current business.
Good

Comprehensive and realistic list that states areas in which the company struggles.

Clear OR concise explanation; did not emphasize how each element affects the current business.
Needs Improvement

Clearly lacks effort in the development of the criteria.

Did not explain their points well.
Not Acceptable

There are no explanation.

Points are nothing more than a listing of unexplained bullet points
Opportunities (External Audit)

Excellent

Comprehensive and realistic list of well thought-out opportunities for profit and growth. Provides plan for realizing the opportunities.

Clear, concise explanation that emphasized how each element affects the current business.
Good

Comprehensive and realistic list of well thought-out opportunities for profit and growth.

Clear OR concise explanation; did not emphasize how each element affects the current business.
Needs Improvement

Clearly lacks effort in the development of the criteria.

Did not explain their points well.
Not Acceptable

There are no explanation.

Points are nothing more than a listing of unexplained bullet points
Threats (External Audit)

Excellent

Comprehensive and realistic list that state the threats that may affect the company’s competitive edge. Provides solutions to meet those threats head-on.

Clear, concise explanation that emphasized how each element affects the current business.
Good

Comprehensive and realistic list that state the threats that may affect the company’s competitive edge.

Clear OR concise explanation; did not emphasize how each element affects the current business.
Needs Improvement

Clearly lacks effort in the development of the criteria.
Did not explain their points well.
Not Acceptable

There are no explanation.

Points are nothing more than a listing of unexplained bullet points
Knowledge/Understanding

Understanding of concepts, principles and theories

Key concepts/ principles/ theories related to the expectation
Excellent

Demonstrates a thorough and insightful understanding of the key concepts, principles and theories of SWOT analysis
Good

Demonstrates considerable understanding of the key concepts, principles and theories of SWOT analysis
Needs Improvement

Demonstrates some understanding of the key concepts, principles and theories of SWOT analysis
Not Acceptable

Demonstrates limited understanding of the key concepts, principles and theories of SWOT analysis
Citation and Referencing

Include citation and referencing of their sources
Excellent

No errors within parenthetical citations.
Good

1-3 errors within parenthetical citations or
Inconsistently correct usage within parenthetical citations or one consistent type of error throughout paper
Needs Improvement

3-5 errors within parenthetical citations or Inconsistently correct usage within parenthetical citations or one consistent type of error throughout paper
Not Acceptable

6 or more errors within parenthetical citations and/or inconsistent throughout




Subjects:


Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.

n243