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iRubric: French Perfume Ad Poster Rubric

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French Perfume Ad Poster Rubric 
Rubric Code: E9A7W9
Draft
Public Rubric
Subject: Foreign Languages  
Type: Presentation  
Grade Levels: 9-12

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  Poor

1 pts

Fair

2 pts

Good

3 pts

Very Good

4 pts

Required Elements

Poor

More than one required element is missing from the poster.
Fair

One required element is missing from the poster.
Good

The poster has all of the required elements.
Very Good

The poster includes all of the required elements as well as additional information.
Relevance of Graphics

Poor

Graphics are not related to the topic or no image of desirability is created to the consumer with the use of these graphics.
Fair

Some of the graphics are related to the marketing of the product, but they don't make the product more desirable to the consumer because they create a vague image of desirability.
Good

Most of the graphics are related to the marketing of the product and make the product more desirable to the consumer by creating a specific image.
Very Good

All of the graphics are related to the marketing of the product and make the product more desirable to the consumer by creating a specific image.
Attractiveness

Poor

The poster is distractingly messy or very poorly designed. It looks hastily put together and unattractive.
Fair

The poster is somewhat attractive although it is a bit messy and/or cluttered.
Good

The poster is attractive in terms of creativity, design, layout, and neatness.
Very Good

The poster is exceptionally attractive in terms of creativity, design, layout, and neatness.
Grammar

Poor

There are >8 grammatical/
mechanical errors on the poster.
Fair

There 6-8 grammatical/
mechanical errors on the poster.
Good

There 3-5 grammatical/
mechanical errors on the poster.
Very Good

There 0-2 grammatical/
mechanical errors on the poster.
Marketing Message

Poor

Poster does not contain any slogan in order to helps market the perfume.
Fair

Poster contains a slogan that does not enhance the marketing of the perfume.
Good

Poster contains a slogan that helps market the perfume but is not catchy.
Very Good

Poster contains a catchy slogan which helps market the perfume to potential customers.



Keywords:
  • Marketing a Perfume Rubric







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