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iRubric: Mktg 10- Final Product Presentations rubric

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Mktg 10- Final Product Presentations Rubric Code: E57BWW By mcarter4580 Ready to use Public Rubric Subject: Business Type: Presentation Grade Levels: 9-12

Final Product Presentation
	Advanced 5 pts	Proficient 4 pts	Basic 3 pts	Minimal 2 pts	Poor 0 pts
Title Slide	Advanced Includes name of product, logo, slogan, your names, "marketing plan", real company name & logo. ALSO is attention getting & shows creativity	Proficient Includes name of product, logo, slogan, your names, "marketing plan", real company name & logo	Basic Missing some info	Minimal Missing several pieces of info	Poor No title slide
Purpose of presentation	Advanced Clearly tells why presentation is being given AND is attention getting & shows creativity	Proficient Tells why presentation is being given	Basic Gives some idea of why presentation is being given	Minimal Does not clearly state purpose of presentation	Poor No purpose of presentation slide
Product	Advanced Brand name, main features&benefits, & package description given. Creative and/or in-depth info given including WHYs	Proficient Brand name, main features&benefits, & package description given	Basic Some product info missing	Minimal Several pieces of product info missing	Poor Product info not given
Product	Advanced Slogan, logo and character symbol given. Creative and or in-depth info given including WHYs	Proficient Slogan, logo and character symbol given	Basic Some product info missing	Minimal Several pieces of product info missing	Poor Product info not given
Pricing	Advanced Suggested retail price given, Goal of pricing, 3 pricing strategies and tell WHY these choices were made	Proficient Suggested retail price given, Goal of pricing, 3 pricing strategies	Basic Missing some info	Minimal Several pieces of info missing	Poor No discussion of pricing
Pricing	Advanced Top 3 competitors and price comparison to them given along with WHY these are the top 3 competitors	Proficient Top 3 competitors stated and price comparison to them given	Basic Less than 3 competitors mentioned OR some competitors inaccurate	Minimal 1 competitor mentioned or competitors inaccurate	Poor No mention of competitors
Place	Advanced In-depth info on location of corp headquarters and manuf. and 3 dist. centers given. Direct/indirect distrib rationale with intermediaries given.	Proficient Location of corp headquarters and manuf. and 3 dist. centers given. Direct/indirect distrib rationale with intermediaries given.	Basic Less than 3 dist centers OR some other pieces of info missing	Minimal Several pieces of info missing	Poor No mention of place
Place	Advanced Modes of transportation and 5 examples of retailers given and WHY	Proficient Modes of transportation given and 5 examples of retailers given	Basic Some pieces of info missing	Minimal Several pieces of info missing	Poor No mention of place
Place	Advanced Map is brought and is exceptional in quality. Presenters use it well.	Proficient Map as separate visual aid is well-presented and is easy to read	Basic Map is brought but is difficult to read OR presenters don't use	Minimal Map is of poor quality	Poor No map
Promotion	Advanced Purposes of promotion given and addressed in-depth in regards to product. Also, picture of character symbol (if applicable)	Proficient Purposes of promotion given and tied to product. Also, picture of character symbol (if applicable)	Basic Purposes of promotion given in a general way. Character symbol shown.	Minimal Purposes of promotion vague. Character symbol not shown.	Poor No mention of promotion or character symbol.
Promotion	Advanced In-depth information and examples given on how product will be promoted using ALL promo mix elements.	Proficient How product will be promoted using ALL promo mix elements.	Basic Some information given on promotion	Minimal Vague information on promotion	Poor No mention of promotion
Promotion	Advanced In-depth information and examples given on how product will be promoted using ALL promo mix elements.	Proficient How product will be promoted using ALL promo mix elements.	Basic Some information given on promotion	Minimal Vague information on promotion	Poor No mention of promotion
People	Advanced Demographics/Geographics/Psychographics of target market given and tied to aspects of WHY the product was made the way it was made	Proficient Full Demographics/ Geographics/Psychographics of target market given	Basic Some Demo/geo/ psychographics given	Minimal Demo/geo/psychographics incomplete	Poor No mention of target market
SWOT	Advanced More than 3 Strengths, 3 weaknesses, 2 opportunities and 3 threats given for product	Proficient 3 Strengths, 3 weaknesses, 2 opportunities and 3 threats given for product	Basic Less than 3 Strengths, 3 weaknesses, 2 opportunities and 3 threats given for product	Minimal Only 1 of each given	Poor No mention of SWOT
Summary	Advanced Thorough recap of all elements of marketing mix and very persuasive in why product should be sold	Proficient Recap of all elements of marketing mix and why product should be sold	Basic General recap and some reasons why prod should be sold	Minimal Vague recap and few reasons why prod should be sold	Poor No summary
Ask for Approval	Advanced Ask for approval of the new product in a very persuasive and convincing way	Proficient Solid request for approval of the new product	Basic Vaguely request approval	Minimal Request for approval unclear	Poor Did not ask for approval
Additional Visual	Advanced Additional visual present and exceptional quality	Proficient Additional visual present	Basic Additional visual present but needs work	Minimal Additional visual present but needs much more work	Poor No additional visual
Coupon for class	Advanced Coupon present and well utilized	Proficient Coupon present	Basic Coupon present but not utilized	Minimal Coupon present but not utilized	Poor No coupon for the class
Magazine for class	Advanced Magazine ad present and well utilized	Proficient Magazine ad present	Basic Magazine ad present but not utilized	Minimal Magazine ad present but not utilized	Poor No magazine ad for the class
Slide appearance	Advanced Slides are consistent, professional, easy to read. Color and fonts easy to see. Bulleted slides.	Proficient 20 words or less per slide. Colors/fonts easy to read.	Basic Slides lack clarity or consistency. Over 20 words/slide at times	Minimal Over 20 words per slide often. Hard to read at times.	Poor Slides are all hard to read or otherwise appear unprofessional

Subjects:

Business

Types:

Presentation

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