iRubric: AVID advertising Plan rubric

The plan either has several parts missing or is otherwise inadequate. The method of advertising as well as the target market, venue, and other information may be missing or inadequately explained.

The plan is complete but may be missing details/rationale on what venue, methods of advertising, or target market.

The plan is complete and explains the details and rationale behind the venue choice, target market and method of advertising.

Teh plan is complete with details and rationale behind the essentials, but goes further to add statistical data (researched), along with a targeted and multi fauceted advertising plan that addresses many different demographic groups.

The presentation lacks coordination and/or planning. Not all members speak during the plan. There may be inappropriate conversation between presenters. The audience is confused. Apparel is unprofessional.

The presentation was planned, but not very well. Presenters stumble over simple parts of the assignment or may go too fast. Details are sketchy and vague. Apparel is unprofessional.

The presentation is well executed and planed. The audience understands the basics of the pitch. THe participants are professionally dressed and the presentions is clearly practiced.

The presentation is spectacular, and would impress real investors. The details of the product and marketing plan are enhanced by power point or other displays. The speakers are professionally dressed, energetic and comfortable being in front of a group.