iRubric: Homecomeing Week News Package rubric

The ideas are not fluent or still need to be developed. Holes exist in the story. The script is under developed and lacks personality. The script lacks the broadcast style.

Package is introduced, but does not encourage vierwer to keep watching. The script has potential but the production staff fails to go beyond the basic coverage of the story. There is a lack of creativity.

The reporter and production staff adequately cover the event. Elements of the broadcast style are utilized; the voiceover is factual, the viewer can tell there was a plan and the plan was fully developed from beginning to end.

Introduction grabs viewer attention and creates questions in the viewer's mind about the story. there are no holes in the story. The reporter goes beyond the basics. The script matches the footage, the NAT is clear and concise story is fluent from beginning to end.

Shots are not creative or are poorly framed. Footage captured is not relative to the story and is not cohesive. Voice over is monotone and lacks personality. The video does not capture viewers attention.

Footage is very basic and B-Roll does not bring creativity to the story. Video has basic shots. Voice over has little personality but lacks enthusiasm.

A variety of shots and angels are used. Video, B-Roll, and voiceover are all relevant to the story. Voice over has personality and enthusiasm. Video captures attention of the viewer.

B-Roll, Video, and Voiceover are effective and creative, all elements aid in the overall story. There is personality and enthusiasm. Video not only catches viewers attention but is memorable.

Package does not conclude logically and misses a sign off. Overall video has many missing elements. Shots and footage are choppy, the interview segment is boring. The voice over is monotone. The piece lacks fluency.

The package has a weak conclusion, and does not leave the viewer with a complete story; there is no sign off. But there is an attempt to use all elements of the broadcast. Personality and creativity lack in the overall production process. However the project is mostly complete.

Conclusion is thorough and includes a sign off. The piece is fluent has personality and creativity. The interview flows well, voiceovers are clear, audio and video are precise.

Conclusion is not only complete and has a sign off, it leaves the viewer wanting more. All elements of a broadcast are apparent to the viewer. The video exemplifies all expectations.