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iRubric: Media Analysis rubric

iRubric: Media Analysis rubric

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Media Analysis 
Media Analysis
Students will analyze 2 examples, from each media platform, to identify the 5 Core Concepts of Media Deconstruction. The prezi presentation must include at least 2 examples from the 3 types of Media Platforms: 1. E-Media (eg. internet sites) 2. Print Media (eg. magazines, newspapers, posters 3. Moving Image eg. music videos, televison, films, commercials) The Prezi should contain citations and the last 'slide' should be a 'Works Cited' page.
Rubric Code: DXB9942
By cubspop
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric Media Analysis
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Developing

1 pts

Media Deconstruction

Excellent

Student response clearly explains all or most of the 5 core concepts of media literacy:

Who created this message?
What creative techniques are used to attract my attention?
How might different people understand this message differently than me?
What values, lifestyles and points of view are represented in, or omitted
from, this message?
Why is this message being sent?

Student has identified at least 2 or more examples from the 3 Media platf
Good

Student response clearly explains 3 of the 5 core concepts of media literacy:

Who created this message?
What creative techniques are used to attract my attention?
How might different people understand this message differently than me?
What values, lifestyles and points of view are represented in, or omitted
from, this message?
Why is this message being sent?

Student has identified at least 2 examples from the 3 Media platforms(3)
Fair

Student response clearly explains 3 of the 5 core concepts of media literacy:

Who created this message?
What creative techniques are used to attract my attention?
How might different people understand this message differently than me?
What values, lifestyles and points of view are represented in, or omitted
from, this message?
Why is this message being sent?

Student has identified at least 1 example from 2 types of Media Platforms
Developing

Student response clearly explains 1-2 of the 5 core concepts of media literacy:

Who created this message?
What creative techniques are used to attract my attention?
How might different people understand this message differently than me?
What values, lifestyles and points of view are represented in, or omitted
from, this message?
Why is this message being sent?

Student has identified at least 1 example from 1 type of Media Platforms
Writing conventions

Excellent

Student always used references as appropriate, from a wide variety of sources (ie. websites, databases, print titles, etc.), with no errors in formatting. There were no more than 2 errors in spelling or grammar
Good

Student used references as appropriate most of the time from different sources, with very few errors in formatting. There were no more than 4 spelling or grammar errors.
Fair

Student use of references was infrequent, with some errors in formatting. There were no more than 6 spelling or grammar errors.
Developing

Student used very little referencing, with many errors in formatting. There were as many as 8 spelling or grammar mistakes.
Identification of bias

Excellent

Students independently identify moderator’s bias in questions for and tone towards the candidates and can support with numerous relevant details.
Good

Students identify moderator’s bias in questions for and tone towards the candidates and can support with a few relevant details.
Fair

Students identify moderator’s bias in questions for and tone towards the candidates, but do not support with relevant details.
Developing

Students do not identify moderator’s bias in questions for and tone towards the candidates and do not support with relevant details.





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