iRubric: VISIT THE MOON rubric

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VISIT THE MOON

Advert Presentation

Create and film an advertisement for television, advertising a trip to the moon for children.

Rubric Code: DBWC85

By kerrymckay

Ready to use

Public Rubric

Subject: English

Type: Presentation

Grade Levels: K-5, 6-8

Enter rubric title Enter rubric description
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Purpose - Can you understand the purpose of this advert. i.e. What is being sold? Why?	Poor It is impossible to understand what is being sold in the advert.	Fair It is very difficult to understand what is being sold, it seems to be a bit jumbled.	Good In this advert you can see what is being sold but it can be a bit confusing sometimes.	Excellent I can see exactly what they are trying to sell in this advert. The advert is clear and to the point.
Audience Who is the intended audience of the advert?	Poor I cannot work out who this is aimed at. There are no clues as to the audience.	Fair I am not able to work out who is intended to see this, however I can have a guess. There are some minimal clues.	Good I think I can work out who is meant to be the target audience for this advert, there are clues but it could be clearer.	Excellent I know exactly who the audience is meant to be. There are numerous references and the language is appropriate.
Language Did they use persuasive language? Do they use appropriate adjectives and vivid verbs? Are there sentences grammatically correct?	Poor The advert does not make sense and there is no persuasive language at all.	Fair The advert does not make much sense, but there is continuity. There is minimal persuasive language.	Good The advert is easy to follow; I can understand the whole thing. There is some persuasive language. A few grammatical errors.	Excellent The advert is brilliant! I can understand everything, and it flows very well. There are a variety of persuasive references. Fantastic use of vocabulary.
Presentation What did the advert sound and look like?	Poor Voices are muffled and unclear. Advert not shot well.	Fair The voices and camera work are not great. Better effort could have been made with expression/ visuals.	Good Good presentation. Presented with enthusiasm. Appropriate visuals.	Excellent Excellent presentation. Presented enthusiastically, with expression and clarity. Visuals compliment sound and message.