iRubric: Dream Business Logo Project rubric

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Dream Business Logo Project

Students sketch, scan, create and print out a logo using Adobe Illustrator. Next they design a business card and a flyer using their logo.

Rubric Code: DB93B2

By samonil

Ready to use

Public Rubric

Subject: Vocational

Type: Project

Grade Levels: 9-12

Sketches
	Poor 15 pts	Fair 18 pts	Good 22 pts	Excellent 25 pts
Enter Title Thumbnails	Poor Unacceptable ~ student did not fully complete this section.	Fair Nearing Proficient ~ student put little effort into the thumbnail sketches.	Good Proficient ~ somewhat easy to read and looks good.	Excellent Advanced ~ thumbnail sketches are easy to read. Each thumbnail is different. Student demonstrates effective use of sketches in the planning stage.
Enter Title Detailed Sketches	Poor Unacceptable ~ student did not fully complete this section.	Fair Nearing Proficient ~ student put little effort into the thumbnail sketches.	Good Proficient ~ somewhat easy to read and looks good.	Excellent Advanced ~ detailed sketches are easy to read. Each sketch is drawn with much detail. Student demonstrates effective use of sketches in the planning stage.
Logo Design
	Poor 30 pts	Fair 36 pts	Good 44 pts	Excellent 50 pts
Illustrator Tools	Poor Unacceptable ~ student did not fully complete this section.	Fair Nearing Proficient ~ student did not use the Illustrator tools effectively. The design does not catch the eye.	Good Proficient ~ used the Illustrator tools at a basic level. The design catches the eye & is memorable.	Excellent Advanced ~ used the Illustrator tools effectively. Look is very clean Easy to read & well done. The design catches the eye & is memorable. Also makes the logo immediately understandable.
Quality	Poor Quality is messy and rushed.	Fair Quality is present in some areas but several areas need improvement.	Good The logo was created with care. It is clean and easy to read. Curves are smooth.	Excellent The student paid close attention to detail. Used time effectively. Lines are clean and curves are smooth. Look is professional, creative and makes an impact.
Extras	Poor Use of extra features does not improve the look of the logo	Fair Some of the extra features enhanced the look of parts of the logo but the logo looks quickly thrown together	Good Student effectively uses extra features in a pleasing manner.	Excellent Student demonstrated initiative in discovering Illustrator features that would enhance the logo design to make it stand out.
Business Card
	Poor 15 pts	Fair 18 pts	Good 22 pts	Excellent 25 pts
Logo Use	Poor The logo was not used.	Fair The logo was incorporated but does not seem to be effective.	Good Student effectively uses logo in a pleasing manner.	Excellent Student effectively incorporates the original logo in the business card design. Very impressive business card.
Contact Information	Poor Unacceptable ~ student did not fully complete this section.	Fair Nearing Proficient ~ student put little effort into the layout design. Design principles were not applied.	Good Proficient ~ somewhat easy to read and looks good. Information is correct and readable.	Excellent Advanced ~ Look is easy to read & well done. Design principles were used effectively to enhance the logo design. Looks professional, creative and makes an impact.

Subjects:

Vocational

Types:

Project

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