iRubric: Advertising and Persuasion rubric

The student does not tell any story in presentation and/or cannot define/identify
"inflection" or "cadence"

The student can identify and define "inflection" and "cadence," but cannot use them effectively in story telling.

Student can effectively use story telling techniques while giving presentations

The student can use story telling techniques in a powerful, moving or humorous way.

The student cannot identify or define any of the persuasive techniques.

The student can define "bandwagon, testimonial and plain folks' appeals and 'pathos, logos and ethos' forms of rhetoric.

The student can identify and analyze the use of "bandwagon, testimonial and plain folks" appeals as well as rhetorical forms..

The student can evaluate the use author's use of persuasive techniques and rhetorical forms.