iRubric: Kinetic Typography rubric

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Kinetic Typography

Student will create a 20-30 second Kinetic Typography animation using Adobe Animate. It is the student's choice to add sound.

Rubric Code: D2XWX4C

By Kkrull

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Public Rubric

Subject: Vocational

Type: Project

Grade Levels: 9-12, Undergraduate

Graphic Design Final: Kinetic Typo
	Below Basic Student does not exhibit even the basic understanding of concepts. 0 pts	Basic Student understands concepts at the very basic level. 5 pts	Proficient Students are proficient in their understanding of the concepts for this assignment. 8 pts	Advanced Students understanding of concepts is well above proficient and advanced in many areas. 10 pts
Font Style Selection/Font Color Selection	Below Basic Font styles are not selected with purpose. General default fonts are used. Font colors are not selected with purpose. General default fonts are used.	Basic Font style was changed from the default, but the same font was used throughout the kinetic typography. Font style does not enhance the feeling or meaning of the text. Font color was changed from the default, but the same color was used throughout the kinetic typography. the chosen font color does not enhance the feeling or meaning of the text.	Proficient Font styles are selected with purpose. The styles selected do enhance the quality of the kinetic typography. Font changes are kept to a minimum, but are used with purpose. Font colors are selected with purpose. The colors selected do enhance the quality of the kinetic typography. the color changes are kept to a minimum, but are used with purpose.	Advanced Font styles are selected with purpose. The styles selected enhance the feeling and meaning of the kinetic typography. Font changes are kept to a minimum, but when used offer a deeper feeling or meaning to the text it is applied to. Font colors are selected with purpose. The colors selected enhance the feeling and meaning of the kinetic typography. The color changes are kept to a minimum, but when used offer a deeper feeling or meaning to the text it is applied to.
Font Size Selections	Below Basic Font sizes are not selected with purpose. General default fonts are used.	Basic Font size was changed from the default, but the same size was used throughout the kinetic typography.. Font size does not enhance the feeling or meaning of the text.	Proficient Font sizes are selected with purpose. The sizes selected do enhance the quality of the kinetic typography. Size changes are kept to a minimum, but are used with purpose.	Advanced Font sizes are selected with purpose. The sizes selected enhance the feeling and meaning of the kinetic typography. Size changes are kept to a minimum, but when used offer a deeper feeling or meaning to the text it is applied to.
Font Effects	Below Basic Student uses no font effects.	Basic Student creates a simple font effect using the tools indicated.	Proficient Student creates a complex font effect that adds to the overall effectiveness of the kinetic typography.	Advanced Student creates multiple complex font effects that add to the overall effectiveness of the kinetic typography.
Timeline	Below Basic Student does not use the Timeline to create the moving type.	Basic Student uses the Timeline to create the moving type, however does not create 20-30 seconds of animation.	Proficient Student uses the Timeline to create 20-30 seconds of animation.	Advanced Student uses the Timeline and it's advanced features (looping, timing, tweening) to create a complex animation.
Craftsmanship and Design	Below Basic Little or no craftsmanship in overall piece. Storyboard not turned in.	Basic Basic craftsmanship. Storyboard turned in but not complete.	Proficient Good craftsmanship. Storyboard completed correctly.	Advanced Excellent craftsmanship. Project catches the attention of the audience and holds it. Storyboards completed correctly and with thought.

Keywords:

Typography

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