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iRubric: Persuasive Radio Commercial rubric

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Persuasive Radio Commercial Persuasive Radio Commercial Rubric Code: D2ABC9 By AllenFinney Ready to use Public Rubric Subject: English Type: Presentation Grade Levels: (none)

Persuasive Radio Ad
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Introduction (beginning)	Poor You have an introduction, but it doesn't catch our attention. We don't really want to hear more.	Fair Your introduction caught the attention of some of your audience. Some of us are still listening.	Good Your introduction caught the attention of most of your audience. We'll stick around to hear more.	Excellent Your introduction caught the attention of everyone in the audience. We can't wait to hear more!
Persuasive Details	Poor You only gave 1 detail to convince me to buy your product. Sorry, no sale.	Fair You used 2 details to convince me to buy your product. I'm not quite convinced I want to spend my money on your product.	Good You used 3 details to convince me to buy your product. I'm thinking seriously about buying your product.	Excellent You used 4 or more details that persuaded me to buy your product. Here's my money!
Conclusion (ending)	Poor Your conclusion made me decide that I definitely did not want to buy your product.	Fair Your conclusion made me think about buying your product, but I probably won't.	Good Your conclusion made me seriously consider buying your product. I'll think about it and let you know later.	Excellent Your conclusion made me want to buy your product right now!
Style of Presentation	Poor Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.	Fair Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.	Good Your presentation was mostly loud, clear and enthusiastic. Good job!	Excellent Your presentation was loud, clear, and enthusiastic. Great job!