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iRubric: PSA rubric

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PSA Rubric for scoring the PSA to change something at Montour Rubric Code: CXAAW66 By ericcblondin Draft Public Rubric Subject: English Type: Presentation Grade Levels: 9-12

PSA
	Incomplete / Non-existent 0 pts	Fair 1 pts	Good 2 pts	Excellent 3 pts
Use of Persuasive Techniuqes	Incomplete / Non-existent There are no uses of persuasive / propaganda techniques	Fair Student / Video incorporates persuasive / propaganda techniques, but the don't enhance the argument or make the ask compelling.	Good Student / Video incorporates persuasive/propaganda techniques that enhances the argument OR makes the ask compelling	Excellent Student / Video incorporates persuasive/propaganda techniques in that enhances the argument AND makes the ask compelling.
Thesis / Call to Action	Incomplete / Non-existent There is no thesis AND no call to action	Fair There is a clear theses OR a call to action.	Good There is a clear thesis AND a call to action, but they are not clearly tied together OR the viewer must work to make the connection	Excellent There is a clear thesis AND a call to action that are focused on a specific change
Time	Incomplete / Non-existent Incomplete	Fair The video is not within the 30-60 second time-frame AND is egregiously short or long.	Good The video is not within the 30-60 seconds time-frame, but is not noticeably over/under the limit	Excellent The video is between 30-60 seconds long
Format / Structure	Incomplete / Non-existent Incomplete	Fair The PSA is missing 2 or more of the format/structure pieces	Good The PSA is missing 1 of the required format/structure pieces	Excellent The PSA contains all of the following: Video Background Narration Text Overlay Call to Action
Knowledge of Audience	Incomplete / Non-existent Incomplete	Fair The audience of the PSA is unclear or vague OR the presentation does not cater to the intended audience at all.	Good The PSA has a clear audience, but may somewhat deviate in delivering to that audience	Excellent The PSA has a clear audience and is entirely focused on catering to that audience