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Advertising Task 
Rubric Code: CX6AW6A
By lucindaburney
Draft
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Advertising Task
  Above Standards

A

4 pts

At Standards

B

3 pts

Approaching Standards

C

2 pts

Below Standards

D

1 pts

Well Below Standards

E

0 pts

Vocabulary Choices

Uses and explains how vocabulary choices have a stylistic effect with intent to persuade audiences.
(VCELA432)
Above Standards

Evaluates vocabulary choices in regards to style, function and overall persuasiveness for the target audience.
At Standards

Explains how vocabulary choices have a stylistic effect with intent to persuade the target audience.
Approaching Standards

Identifies vocabulary choices made, and describes the intended stylistic effect.
Below Standards

Identifies some key vocabulary used in the advertisement.
Well Below Standards

Not shown.
Persuading Target Audiences

Analyses how identifying the target audience affects the choices made in persuasive advertising strategies.
(VCELY441)
Above Standards

Evaluates how effective the persuasive strategies are in manipulating the target audience.
At Standards

Analyses the effect of identifying the target audience on the choices made in persuasive advertising strategies.
Approaching Standards

Describes persuasive strategies utilised in relation to the target audience.
Below Standards

Identifies persuasive strategies used in the advertisement.
Well Below Standards

Not shown.
Analysis of Language and Visuals

Analyses the combination of language and visual choices made in the advertisement.
(VCELY441) (VCELY466)
Above Standards

Identifies the values, beliefs and assumptions within their advertisement, and analyses how these relate to the target audience.
At Standards

Analyses the combination of language and visual choices in reflecting and responding to the target audience's perspectives and opinions.
Approaching Standards

Discusses the impact of combining language and visuals in persuading the target audience.
Below Standards

Describes visuals used in the advertisement.
Well Below Standards

Not shown.
Use of Persuasive Strategies

Employs a combination of appropriate persuasive strategies.
(VCELY449)
Above Standards

Synthesises several persuasive strategies to construct a sophistcated advertising campaign.
At Standards

Combines several persuasive strategies to construct a unified advertising campaign.
Approaching Standards

Implements 2 to 3 individual persuasive strategies.
Below Standards

Implements 1 to 2 persuasive strategies.
Well Below Standards

Not shown.
Structure and Tone

Uses appropriate structure and tone for a formal persuasive text.
(VCELY449)
Above Standards

Innovates on the persuasive text structure, with a recognisable contention. Consistently utilises a formal tone and makes vocabulary choices to persuade throughtout.
At Standards

Employs an appropriate text structure; presents a contention. A formal tone is mostly used throughout.
Approaching Standards

Reproduces an essay structure, including paragraphs, though missing some core elements. Attempts to employ a formal tone.
Below Standards

Lists ideas and attempts to use paragraphs to structure work. Use of formal language is limited.
Well Below Standards

Not shown.
Spelling and Grammar

Uses correct spelling and grammar in the advertisement and proposal.
Above Standards

Spelling and grammar is free from errors.
At Standards

Minor errors in spelling and grammar.
Approaching Standards

Noticeable errors in spelling and grammar.
Below Standards

Errors in spelling and grammar make the work difficult to understand at times.
Well Below Standards

Very difficult to understand, or not shown.




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