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iRubric: Advertising Project rubric

iRubric: Advertising Project rubric

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Advertising Project 
Your task is to create an advertising campaign for the product you chose. This ad needs to reach the audience who reads the magazine you chose and make the reader want to buy the product.
Rubric Code: C233XX3
Ready to use
Public Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: (none)

Powered by iRubric Advertising Project
  Poor

1 pts

Fair

5 pts

Good

10 pts

Content

Poor

There were very little, if any, facts and/or opinions given for the product
Fair

There were very few convincing facts and opinions given for the product.
Good

There were a sufficient number of facts and opinions to support why people should buy your product.
Audience Persuasion

Did the group use effective convincing and persuasive language to get audience to buy product.

Poor

-It was unclear who your audience was.
-Nothing about the advertisement was convincing or useful for selling your product.
Fair

-Your advertisement did not connect with your intended audience
-Very little of the advertisement was convincing to buy your product.
Good

-It was clear who your audience was.
-You connected well with your audience and provided a convincing argument as to why they should purchase your product.
Slogan

Did the group create a slogan that was effective in describing and selling their product.

Poor

The slogan was not effective in describing and selling the product.
Fair

The slogan was mildly effective in describing and selling the product.
Good

The slogan was very effective in describing and selling the product.
Advertisement Presentation Length

The advetisment is to be between 3 and 5 minutes long.

Poor

The advertisment was not 3 minutes long.
Fair

The advertisement was only just 3 minutes long.
Good

The advertisement was over 3 minutes long.
Final Presentation

Poor

-The team did not work together during the creating process.
-The final product was unorganized, messy, and was not suitable for this task.
-There is no evidence of the process you took for creating your product.
Fair

-There is very little evidence to the creation process.
-The team worked well together at times, but was not consistent.
-The final presentation was average.
Good

-There is sufficient evidence of the creation process of your advertisement.
-Your team worked well together and stayed on task consistently.
-The final production was a great example of a successful advertisement.










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