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iRubric: SCHOOL PUBLIC RELATIONS MARKETING PLAN RUBRIC

iRubric: SCHOOL PUBLIC RELATIONS MARKETING PLAN RUBRIC

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SCHOOL PUBLIC RELATIONS MARKETING PLAN RUBRIC 
SCHOOL PUBLIC RELATIONS MARKETING PLAN RUBRIC
Rubric for evaluating student presentations. Can be applied to any presentation. Adopted from http://www.ncsu.edu/midlink/rub.pres.html
Rubric Code: BXBXA6X
By wiperez
Ready to use
Public Rubric
Subject: (General)  
Type: Presentation  
Grade Levels: Undergraduate, Graduate

Powered by iRubric Presentation Rubric
  Fair

0 pts

Good

3 pts

Excellent

5 pts

Organization

Fair

Audience has difficulty following presentation because student jumps around.
Good

Student presents information in logical sequence which audience can follow.
Excellent

Student presents information in logical, interesting sequence which audience can follow.
Subject Knowledge

Fair

Student is uncomfortable with information and is able to answer only rudimentary questions.
Good

Student is at ease with expected answers to all questions, but fails to elaborate.
Excellent

Student demonstrates full knowledge (more than required) by answering all class questions with explanations and elaboration.
Data

Fair

SEVERAL pieces of data are missing.
Good

SOME of the following data was included in your presentation: Enrollment (including demographics), attendance rates, graduation & dropout rates, special programs, disciplinary data, and assessment data.
Excellent

ALL of the following data was included in your presentation: Enrollment (including demographics), attendance rates, graduation & dropout rates, special programs, disciplinary data, and assessment data.
Public Relations Information

Fair

The questions are not addressed as part of the presentation.
Good

Only ONE of the questions are answered in the presentation:
What is current status of school & community relations?
AND
What are some ways that the school/district currently communicate information with internal & external publics?
Excellent

The following TWO questions are answered in the presentation:
What is current status of school & community relations?
AND
What are some ways that the school/district currently communicate information with internal & external publics?
Goals

Fair

A description of the marketing plan goals including targeted areas/problems to be improved are NOT included in the presentation.
Good

A description of the marketing plan goals including targeted areas/problems to be improved are included in the presentation.
Excellent

A succinct description of the marketing plan goals including targeted areas/problems to be improved are included in the presentation.
6 Proposed Action Plan Solutions

Fair

Less than 4 Action Plan Solutions are included with specific steps and recommendations to improve the Public Relations.
Good

Only 4 or 5 Action Plan Solutions are included with specific steps and recommendations to improve the Public Relations.
Excellent

Proposed SIX (6) Action Plan Solutions are included with specific steps and recommendations to improve the Public Relations.
Timeline

Fair

A timeline is not included.
Good

The timeline is missing key pieces of information for completing the goals and action steps.
Excellent

A clear timeline has been established for completing the goals and action steps.
Evaluation & Assessment Methods

Fair

The plan does not include how your are going to access/evaluate the success of each of the action steps.
Good

The plan is vague on how you are going to access/evaluate the success of each of the action steps.
Excellent

The plan clearly outlines how you are going to access/evaluate the success of each of the action steps.



Keywords:
  • Presentation

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