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SWOT Analysis 
SWOT Analysis
SWOT Analysis
Rubric Code: BXA74C4
By ItsBigBilley
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric SWOT Analysis Rubric
  Excellent

20 pts

Good

15 pts

Needs Improvement

10 pts

Not Acceptable

5 pts

Introduction

Excellent

The specific career is listed and presented in a clear and concise manner.
Good

A specific career is listed and presented in a somewhat clear and concise manner.
Needs Improvement

There is a vague career listed and the presentation lacks clarity.
Not Acceptable

There is no specific career listed.
SWOT Content

Excellent

SWOT Analysis contains more than 5 points for each quadrant. A paragraph is provided for each point explaining their inclusion. More than three reputable and creditable sources are included and properly cited.
Good

SWOT Analysis contains 4 points for each quadrant. Several sentences are provided for each point explaining their inclusion. At least one reputable and creditable source is included and properly cited.
Needs Improvement

SWOT Analysis contains less than 4 points for each quadrant. A sentence may or may not be provided for each point explaining their inclusion. At least one source is included; however, it is not reputable and not properly cited.
Not Acceptable

SWOT Analysis contains less than 4 points for each segment. Only a few or no sentences are provided for each point explaining their inclusion. No sources are provided.
Spelling, Grammar, Punctuation

Excellent

The presentation is free of grammatical, punctuation, and spelling errors.
Good

The presentation contains a few grammatical, punctuation, and spelling errors.
Needs Improvement

The presentation contains many grammatical, punctuation, and spelling errors.
Not Acceptable

The presentation contains many grammatical, punctuation, and spelling errors.
SWOT's

Excellent

There are five or more Strengths, Weaknesses, Opportunities, and Threats included in the assignment. They are presented in a clear, and professional manner.
Good

There are at least four Strengths, Weaknesses, Opportunities, and Threats included in the assignment. They are presented in a somewhat clear, and professional manner.
Needs Improvement

There are three of less Strengths, Weaknesses, Opportunities, and Threats included in the assignment. They are presented in a somewhat clear, and professional manner.
Not Acceptable

There are no Strengths, Weaknesses, Opportunities, and Threats included in the assignment. .




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