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iRubric: Commercial rubric

iRubric: Commercial rubric

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Commercial

  Derived from rubric: Final play
built by kb1376

Rubric Code: BX9AB7W
ready Ready to use    public Public Rubric

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Keywords: (None)
Categories: Subjects: Arts and Design  
Types: Presentation   Writing  
Grade Levels: 6-8


Powered by iRubric Final Commercial Rubric
  Needs Improvement
3 pts
Approaching Standards
5 pts
Meets Standards
10 pts
Character Development
Needs Improvement

Characters are one dimensional and do not help move the commercial along. There is no relationship seen between the characters. There are fewer than 3 or more than 4 characters. (some exceptions if approved by the teacher first)
Approaching Standards

Characters help move the action in the commercial along, but they still need more depth/details. Relationships between the characters are seen, but more work could be done to strengthen them. There are fewer than 3 or more than 4 characters. (some exceptions if approved by the teacher first)
Meets Standards

Characters are multi-dimensional and help move the commercial along. Relationships between the characters are clearly seen. There are 3-4 characters.
Product/Engagement
Needs Improvement

The commercial does not sell the product and the writing in the script is vague or lacks detail that could be used to help sell the product. Or the audience is left uncertain about what the product is at the end of the commercial.
Approaching Standards

The commercial sells the product but the writing in the script is vague or lacks some detail that could be used to help sell the product. Or the audience is left uncertain about what the product is at the end of the commercial.
Meets Standards

The commercial sells the product and the writing of the script enhances the product and makes the viewer interested in finding out more.
Story Arc & overall commercial
Needs Improvement

There is no use of the story arc and the events do not advance the commercial. There are also many spelling/grammar errors and little to no stage directions. 2 page requirement is not followed.
Approaching Standards

Use of story arc is present, but at a very basic level. Some spelling/grammar errors and some stage directions are used but more detail is needed. 2 page requirement is not followed.
Meets Standards

Use of the story arc is clearly seen and is used in great detail to advance the commercial. Little to no spelling/grammar errors and stage directions are clear and detailed. There is also a clear title, List of Characters and 2 page requirement is followed as well.



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