iRubric: Book Cover Design rubric

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Book Cover Design

Students are tasked with designing an existing book cover (their choice) utilizing tools and skills developed from using Photoshop, as well as advanced design basics, such as Elements and Principals of Design, typography and image usage and design.

Rubric Code: BX6C335

By lalecouter

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Public Rubric

Subject: Arts and Design

Type: Project

Grade Levels: 9-12

Project
	High Achieving 25 pts	Achieving 20 pts	Moderate Achieving 15 pts	Beginning 10 pts	Failing 5 pts
Impact & Concept	High Achieving • The cover is visually powerful, interesting and has a definite visual impact. • The tone of the cover is very clear and is greatly supported by the design elements used in its creation. • The project is highly creative and conceptual. • The ideas behind this piece are well beyond what is normal expectations.	Achieving • The cover is visually interesting and has a a good deal of visual impact. • The tone of the cover is pretty much clear and supported by the design elements used in its creation. • The design has a great amount of creative thinking behind its design. • There is a strong concept behind the design.	Moderate Achieving • The cover is somewhat visually interesting. There is some visual impact in this piece. • The tone of the cover mostly apparent and somewhat supported by the text and graphics around it. • The design has a good amount of creative thinking behind its design. • There is evidence of a concept behind the design.	Beginning • The cover is has the potential to be visually interesting.There is a small amount of visual impact in this piece. • The tone of the cover is beginning to emerge, but is still convoluted. • The design has the beginnings of creative thinking, but further exploration is needed. • There is some evidence of a concept behind the design.	Failing • The cover is visually boring. There is no visual impact. • The tone of the cover is convoluted. • The design is not creative. The final outcome is dull and expected. • There is no concept behind the design.
Type Treatment	High Achieving • Type is highly readable and organized. • Type selection greatly matches the theme or the tone of the cover. • A great deal of creative thought went into the layout of the text.	Achieving • Type is very readable and organized. • Type selection is appropriate for the theme or the tone of the cover. • Creative thought went into the layout of the text.	Moderate Achieving • Type is mostly readable and organized. • Type selection mostly matches the theme or the tone of the cover. • Some creative thought went into the layout of the text.	Beginning • Type is somewhat readable and/or organized. • Type selection somewhat matches the theme or the tone of the cover. • Little creative thought went into the layout of the text.	Failing • Type is unreadable, dull and/or unorganized. • Type does not match the theme or the tone of the cover. • No creative type treatment is present.
Design Basics	High Achieving • There is a great deal of thought/use of size, composition, balance, repetition, color, line, shape, texture, pattern, cropping, etc in this design.	Achieving • There is a good deal of thought/use of size, composition, balance, repetition, color, line, shape, texture, pattern, cropping, etc in this design.	Moderate Achieving • There is some thought/use of size, composition, balance, repetition, color, line, shape, texture, pattern, cropping, etc in this design.	Beginning • There is minimal thought/ use of size, composition, balance, repetition, color, line, shape, texture, pattern, cropping, etc in this design.	Failing • None of the Elements of Art or Principles of Design are present in the cover design.
Use of Time	High Achieving The student put forth the effort required and used class time well.	Achieving The student put forth effort and used class time adequately.	Moderate Achieving The student put forth moderate effort; during class time worked partially on project. Occasional talking/disrupting	Beginning The student put forth no effort or the project was not completed; class time was not used well. Excessive talking/disrupting	Failing Student did not put any effort into this project. Class time was spent on other areas of work (beyond graphic design.) Student had to be prodded to produce the work.

Keywords:

Art work

Subjects:

Arts and Design

Types:

Project

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