iRubric: Brand Project rubric

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Brand Project

Your task is to create a brand campaign for an innovative product you create/sell. It must be a consumer product.

Rubric Code: BC8666

By QuinHaldane

Draft

Public Rubric

Subject: Computers

Type: Project

Grade Levels: 9-12

Advertising Project
	Approaching 2 pts	Meets 3 pts	advanced 4 pts	Mastery 5 pts
Audience Persuasion 5 pts Did you use effective convincing and persuasive language to get audience to like your brand?	Approaching -It was unclear who your audience was.<BR> -Nothing about the advertisement was convincing or useful for selling your brand.	Meets -Your advertisement did not connect with your intended audience.<BR> -Very little of the advertisement was convincing to like your brand	advanced -Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product.	Mastery It was very clear who your audience was.<BR> -You connected well with your audience and provided a convincing argument as to why they should purchase your product.
Slogan 5 pts Did you create a slogan that was memorable and effective in describing and selling the product?	Approaching The slogan was not effective in describing and selling the brand	Meets The slogan was mildly effective in describing and selling the brand	advanced The slogan was good, but can be better.	Mastery The slogan was very effective in describing and selling the brand
Creativity 5 pts Is there creativity involved in the creation of the brand/logo	Approaching There was no creativity in the production of the brand/logo.	Meets Creativity in brand/logo creation was minimal.	advanced Creativity was average, relating to the brand/logo creation.	Mastery There was above average creativity and thought put into the brand/logo.