iRubric: Magazine Advertisement rubric

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Magazine Advertisement

Assessment of magazine advert of an imaginary product for a teen target market

Rubric Code: BC5485

By MrStew

Ready to use

Public Rubric

Subject: English

Type: Assignment

Grade Levels: (none)

Magazine Advertisement
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Audience	Poor The advertisement does not appeal to the chosen audience.	Fair The advert is slightly aimed at the target audience.	Good The advert is aimed at the right target audience but still needs to be refined.	Excellent The advert appeals to the chosen audience. Its design shows a clear understanding of the needs of the target market.
Text	Poor The text is unclear - with many language errors. Careless and sloppy.	Fair The text is satisfactory. Some improvement is necessary. Proof reading has not been properly done.	Good The text is original and suitable. There are very few/almost no language errors. It is clear that the advert has been well proofread.	Excellent Text has been properly checked and edited. There are no spelling mistakes or language mistakes. The words used are effective.
Presentation	Poor The advert is messy. Poor spacing. Little/no thought has gone into the presentation. Very disappointing.	Fair The advert is satisfactory. Spacing and use of colour is adequate. Some effort has been put into the presentation.	Good The advert looks good. It looks presentable however not quite eye catching.	Excellent A beautifully presented advert. A lot of thought and planning has gone into the presentation. Excellent use of spacing and colour. A great deal of effort has gone into the presentation. it is very eye catching.