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iRubric: Persuasive Business Letter rubric

iRubric: Persuasive Business Letter rubric

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Persuasive Business Letter 
Rubric Code: B9AX2
By lcroyle
Draft
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: K-5, 6-8, 9-12, Undergraduate

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  Needs Improvement

1 pts

Good

2 pts

Excellent

3 pts

Heading

Needs Improvement

Is missing your mailing address or date or is not in the correct format or there are many inproper uses of capitalization or commas
Good

Includes your mailing address and date in the correct format one misuse of capitalization or commas
Excellent

Includes your mailing address and date in the correct format using proper use of capitalization and commas
Inside Address

Needs Improvement

Includes the recipients mailing address in the correct format with more than one misuse use of capitalization or commas
Good

Includes the recipients mailing address in the correct format with one misuse use of capitalization or commas
Excellent

Includes the recipients mailing address in the correct format using proper use of capitalization and commas
Greeting

Needs Improvement

Did not use a formal greeting
Good

Used a formal greeting and forgot the semi colon
Excellent

Used a formal greeting and semi colon
Introduction and Body

Needs Improvement

I did not introduce myself to the reader or I may have included too much personal information. I did not use a formal tone or I used slang.
Good

I have introduced myself to the reader but may have included some personal information. I was polite and used a formal tone.
Excellent

I have introduced myself to the reader and did not include personal information. I was polite and used a formal tone.
Mechanics

Needs Improvement

I have used incorrect punctuation, grammer, or spelling more than once or my letter is not neatly written and difficult for others to read.
Good

I have used incorrect punctuation, grammer, or spelling once. My letter is neatly written and somewhat easy for others to read.
Excellent

I have used proper punctuation, grammer, and spelling. My letter is neatly written and very easy for others to read.
Pursuasive Writing Characteristics

Needs Improvement

I politely stated my opinion but only gave one well thought argument to back up my opinion.
Good

I have politely stated my opinion and I gave at least two well thought arguments to back up my opinion.
Excellent

I have politely stated my opinion and I gave at least three well thought arguments to back up my opinion.
Closing

Needs Improvement

I forgot to thank my audience, forgot my courtious closing or did not sign my name.
Good

I thanked my audience for their time and used a courtious closing but forgot my comma or last name in my closing.
Excellent

I thanked my audience for their time and used a courtious closing followed by a comma and my full name.




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