iRubric: Grading Rubric for Assignment #3

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Grading Rubric for Assignment #3

Pricing and Distribution

Rubric Code: B6WXA5

By CieraC

Ready to use

Public Rubric

Subject: Business

Type: Assignment

Grade Levels: (none)

Criteria Enter rubric description
	Unacceptable 0 pts	Developing 20 pts	Competent 30 pts	Exemplary 40 pts
Pricing 1. Determine and discuss a pricing strategy (Penetration or Skimming.)	Unacceptable Does not attempt assignment, nor discusses a pricing strategy.	Developing The pricing strategy was discussed, but with less than 70-79% accuracy and some of the discussion points were inappropriate or were not identified.	Competent The pricing strategy was discussed and the related impact on strategy, with 80-89% accuracy and appropriate information was discussed.	Exemplary The pricing strategy was discussed and the impact to strategy with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Tactics 2. Determine and discuss pricing tactics to be used for your product.	Unacceptable Does not attempt assignment, nor discusses the pricing tatctics to be used for the product.	Developing The pricing tactics to be used for the product were discussed, but with less than 70-79% accuracy and some of the discussion points were inappropriate or were not identified.	Competent The pricing tactics to be used for the product were discussed, with 80-89% accuracy and appropriate information was discussed.	Exemplary The pricing tactics to be used for the product were discussed with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Issues 3. Identify any legal and ethical issues related to the pricing tactics.	Unacceptable Does not attempt assignment, nor discusses the legal and ethical issues related to the pricing tactics.	Developing The legal and ethical issues related to the pricing tactics were discussed, but with less than 70-79% accuracy and some of the discussion points were inappropriate or were not identified.	Competent The legal and ethical issues related to the pricing tactics were discussed, with 80-89% accuracy and appropriate information was discussed.	Exemplary The legal and ethical issues related to the pricing tactics were discussed with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Distribution 4. Prepare a marketing distribution channel analysis identifying the wholesaler, distributor and retailer relationship.	Unacceptable Does not attempt assignment, nor discusses the marketing distribution channel analysis identifying the wholesaler, distributor and retailer relationship.	Developing The marketing distribution channel was discussed, but with less than 70-79% accuracy and some of the discussion points were inappropriate or were not identified.	Competent The marketing distribution channel was discussed and the related impact on strategy, with 80-89% accuracy and appropriate information was discussed.	Exemplary The marketing distribution channel was discussed and the impact to strategy with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Strategy 5. Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company.	Unacceptable Does not attempt assignment, nor discusses how the distribution strategy fits the product/service target market, and overall marketing objectives for the company.	Developing The distribution strategy and its fit with the product/service, target market, and overall marketing objectives were discussed, but with less than 70-79% accuracy and some of the discussion points were inappropriate or were not identified.	Competent The distribution strategy and its fit with the product/service, target market, and overall marketing objectives were discussed, with 80-89% accuracy and appropriate information was discussed.	Exemplary The distribution strategy and its fit with the product/service, target market, and overall marketing objectives were discussed with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Clarity 6. Clarity	Unacceptable Did not complete the assignment or explanations are unclear and not organized. (Major issues)	Developing Explanations generally unclear and not well organized. (Many issues)	Competent Explanations generally clear and/or organized. (Minor issues)	Exemplary Explanations very clear and well organized. (Added helpful details.)
Writing 7. Writing- Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.	Unacceptable Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues)	Developing Had 6-7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues)	Competent Had 4-5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues)	Exemplary Had 0-3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.

Subjects:

Business

Types:

Assignment

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