iRubric: Logos and Taglines rubric

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Logos and Taglines

Students will create business logo based on the criteria we have outlined in class. Their logos should be simple, bold, memorable, clear and meaningful.

Rubric Code: B65397

By JKSchilling

Ready to use

Public Rubric

Subject: Computers

Type: Project

Grade Levels: 6-8

Creating a Logo
	Poor Limited Effectiveness 1 pts	Fair Somewhat effective 2 pts	Good Effective 3 pts	Excellent Highly Effective 4 pts
Clarity/Organization	Poor -logo is unclear and difficult to understand -logo includes too much detail	Fair -logo is somewhat unclear and difficult to understand -logo includes too much detail	Good -logo is somewhat clear and easy to understand -logo is fairly simple	Excellent -logo is clear and easy to understand -logo simple
Application Simple Design Aesthetically Pleasing Communicates Idea	Poor -included few or none of the criteria discussed in class	Fair -included some of the criteria discussed in class - somewhat creative use of criteria	Good -included most of the criteria discussed in class - fairly creative use of criteria	Excellent -creatively included all of the criteria discussed in class
Reasoning	Poor -no clear connection between logo and explanation -logo does not represent interests highlighted by the student	Fair - some connection between logo and explanation -logo loosely represents interests highlighted by the student	Good - apparent connection between logo and explanation -logo represents interests highlighted by the student	Excellent - clear connection between logo and explanation -logo cleverly represents interests highlighted by the student
Overall Effect	Poor -overall appearance lacks neatness -poor use of colors -unremarkable or too busy to be memorable	Fair -overall apprearance is somewhat neat -student is fairly able to justify or defend choice of colors -somewhat memorable	Good -overall apprearance is generally neat -student is able to justify or defend choice of colors fairly competitently -memorable	Excellent -overall apprearance is neat -student is able to justify or defend choice of colors -very memorable
Planning and Explanation	Poor Student has thought very little about the project. Is present but is not invested in the product.	Fair Student can describe how s/he envisions the final product but finds it difficult to describe how that goal will be met. Has set a goal, but let's things evolve in somewhat random manner.	Good Student can somewhat describe how s/he envisions the final product and can describe some of the steps that will achieve that goal. Focused with some planning.	Excellent Student can describe in detail at any point during the design process how s/he envisions the final product and how they intend to reach their goal. Very focused and goal-oriented.
Attitude/Effort	Poor Was reminded regularly to stay on task, could have used a little more effort and a better attitude overall.	Fair Was reminded more than once to stay on task, has a good attitude most of the time, could have used a little more effort overall.	Good Used most time wisely, had a good attitude most of the time, tried as hard as they could in some areas.	Excellent Used all time wisely, had a good attitude the entire time, tried as hard as s/he could.

Keywords:

memorable, bold, simple, clear and meaningful

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