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Cultural/Business Differences 
You work for a U.S. company and you are going to be taking a business trip to another country. What will you need to know before traveling to that country? How is the culture of that country different from U.S. culture?
Rubric Code: AX44X9C
Draft
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Cultural/Business Differences
You work for a U.S. company and you are going to be taking a business trip to another country. What will you need to know before traveling to that country? How is the culture of that country different from U.S. culture?
  Advanced

10 pts

Proficient

8 pts

Basic

6 pts

Below Basic

4 pts

Screen Design

Enter criteria description

Advanced

The combination of multimedia elements and content takes communication to a superior level. There is clear attention given to balance, proportion, harmony, and restraint. The synergy reaches the intended audience with style and pizzazz.
Proficient

Multimedia elements and content combine to adequately deliver a high impact message with the elements and words reinforcing each other.
Basic

Multimedia elements accompany content but there is little sign of mutual reinforcement. There is no attention to visual design criteria such as balance, proportion, harmony and restraint. There is some tendency toward random use of graphical elements that do not reinforce message
Below Basic

Screens are either barren and stark or confusing and cluttered. Exaggerated emphasis on graphics and special effects weakens the message and interferes with the communication of content and ideas.
Organization

Advanced

The sequence of information is logical and intuitive.
Proficient

The sequence of information is logical.
Basic

The sequence of information is somewhat logical.
Below Basic

The sequence of information is not logical.
Originality

Advanced

The project shows significant evidence of originality and inventiveness. The majority of the content and many of the ideas are fresh, original, and inventive.
Proficient

The project shows some evidence of originality and inventiveness. While based on an extensive collection of other people's ideas, products, images and inventions, the work extends beyond that collection to offer new insights.
Basic

The work is an extensive collection and rehash of other people's ideas, products, images and inventions. There is little evidence of new thought or inventiveness.
Below Basic

The work is a minimal collection or rehash of other people's ideas, products, images and inventions. There is no evidence of new thought.
Subject Knowledge

Advanced

Subject knowledge is evident throughout the project. All information is clear, appropriate, and correct.
Proficient

Subject knowledge is evident in much of the project. Most information is clear, appropriate, and correct.
Basic

Some subject knowledge is evident. Some Information is confusing, incorrect, or flawed.
Below Basic

Subject knowledge is not evident. Information is confusing, incorrect, or flawed.
Citing Resources and Copyright

Advanced

All sources are properly cited within the project according to MLA style and all educational copyright laws were followed.
Proficient

Most sources are properly cited within the project according to MLA style and all educational copyright laws were followed
Basic

Few sources are properly cited within the project according to MLA style and most educational copyright laws were followed.
Below Basic

No sources are properly cited within the project according to MLA style and the educational copyright laws were not followed.
Language Arts

Advanced

Project honors all rules of spelling, grammar, language arts.
Proficient

Project adequately honors most rules of spelling, grammar, language arts (Two or less errors)
Basic

Project minimally honors rules of spelling, grammar, language arts. (Three or less errors)
Below Basic

Project has multiple errors in spelling, grammar, language arts. (Four or more errors)
Timeliness

Advanced

Project is completely finished on time and named and saved correctly. Every aspect of doing business in this new country is completely covered. Presentation ran five minutes.
Proficient

Project is completely finished on time and named and saved correctly. Majority of aspects of doing business in this new country is completely covered. Presentation ran four minutes.
Basic

Project is one day late and/or is not named and saved correctly. Covers some of the required information. Presentation three minutes.
Below Basic

Project is more than one day late and/or is not named and saved correctly. Failed to cover the majority of the required information. Presentation was less than three minutes.
Eye Contact

Advanced

Constantly looks at someone or some groups. Looks each person in the room in the eyes!
Proficient

Spends the majority of the presentation looking at someone or some groups during the presentation.
Basic

Only focuses attention to one particular part of the class, dones not scan the audience.
Below Basic

Does not attempt to look at audience at all, reads notes the entire time
Facial Expressions

Advanced

Gives the audience clues to what the content of the speech is about: appropriate expression, never deadpan or conflicting expression.
Proficient

Occasionally demonstrates either a deadpan OR conflicting expression during presentation
Basic

Occasionally displays both deadpan and conflicitng expression during presentation.
Below Basic

Has either a deadpan expression or shows conflicitng expression during entire presentation.
Gestures and Postures

Advanced

Used appropriate, natural hand gestures throughout the presentation. When appropriate hands were at side. Stood up straight with both feet on the ground. Did not rock/sway.
Proficient

Kept hands at sides with occasional hand gestures. Kept proper posture.
Basic

Used no hand gestures. Hands stayed at side or occasionally in pockets. Occasionally slumped/swayed during presentation.
Below Basic

Hands were in pockets during most of presentation. Sits, slumps or sways majority of time.
Vocal Enthusiasm

Advanced

Demonstrated a strong positive feeling about the topic, was obviously well prepared and practiced. WOW!
Proficient

Generally shows positive feelings about the topic. Obviously practiced.
Basic

Some negativity or lack of practice is obvious.
Below Basic

Shows no interest in the topic and obviously did not practice the presentation.




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