iRubric: Advertising Campaign rubric

Advertising missing many elements, such as visual images, boxed explanations, labels, a purposeful color scheme, may lack a slogan or 1 or 2 advertising techniques. Lots of empty space, little effort evident. Poster is too small or too big.

Advertising campaign missing a three or four elements: boxed explanations, labels, visual images. Campaign uses 2 advertising techniques and a slogan. Empty space but effort has been put in.

Advertising campaign has most of the elements, little empty space, looks like effort has been put in. May be missing one or two of total of following: boxed explanations, labels, visual images. Campaign has a slogan and 2 advertising technique. Poster is 2 by 3 feet.

Advertising campaign meets all requirements, has no empty space. The collage has all of the visual images for advertising campaign, slogan, boxed explanations, labeled images that appeal to a specific audience, color scheme, 2 advertising techniques (magazine advertisement). Poster is 2 by 3 feet.

The writing is too brief for images, color scheme, audience, magazine advertisement, slogan and 2 advertising techniques. The campaign was put together with little thought.

Explanation lacks clarity of purpose for images, color scheme, audience, magazine advertisement, slogan, and/or 2 advertising techniques. The basic plan lacks clarity of purpose.

Basic explanation of images, color scheme, audience, magazine advertisement, slogan, and 2 advertising techniques. The campaign advertisement has a basic plan.

Thoughtfully boxed explanations of images, color scheme, audience, magazine article, slogan, and 2 advertising techniques. The advertisement is print ready. The campaign shows that the writer has a clear plan for marketing purposes.

Formatting is unconventional. Many errors in grammar conventions.

Formatting and grammar conventions errors that distract the reader.

Formatting and grammar convention errors but do not distract the reader.

Text is polished and formatted.